Measuring the success of your digital publications begins with looking at the most important visitor statistics. Knowing how to correctly analyze and interpret your statistics helps you understand your visitors. In turn, this allows you to make informed decisions regarding future design and content strategy. Social media metrics are different than ‘normal’ visitor statistics because they try to measure the spread of social media interactions. You’ll need to fiddle around a little bit to measure them properly, as they are not easily measured with Google Analytics. But don’t let that put you off, because it’ll be worth your time.

You can try to explain something for hours, use all kinds of synonyms and definitions, but sometimes the most effective way to explain, say a pyramid, is to show people what it actually looks like. Having said that, we won’t really talk about how to explain a pyramid. Instead, we will focus on why online retailers should pay attention to their visual communication. Because, as the age-old adage goes, sometimes pictures are indeed worth a thousand words.

Just as investing in SEO and SEA are great ways to increase your online reach, we believe that comparison shopping engines (CSEs) can be equally effective in driving visitors to your online store. By enabling people to compare prices online, CSEs play a crucial role in a customer's purchasing process. If your online store isn't on these CSEs, you're missing out. Find out what you can do to change that.

E-commerce is still booming, especially on mobile devices. Tablets and smartphones are perfect for browsing weekly ads and catalogs, and with the ability to buy things directly inside them, they will be an increasingly important driver for revenue in the years to come. For optimal results, you should focus your efforts on making the online shopping experience as pleasant as possible for these users. This means giving your tablet users a great user experience in terms of ease of use, but also in the way they can pay you.

When you think about design and e-commerce, emotion might not be the first thing you think about. But we think you should. To get visitors to buy your product, appealing to their emotions is too powerful a strategy to ignore.