Issuu alternative for retailers in 2025
Publitas and Issuu are both leading SaaS platforms for digital publications. However, Publitas focuses on retail and wholesale, whereas Issuu has a broader target audience.
Furthermore, when choosing the right platform for your brand and product, it’s essential to consider critical features and how they will benefit your bottom line. Things such as:
- Digital-first dynamic content creation,
- Interactive and rich media options,
- E-commerce integration,
- Mobile vertical scroll navigation,
- Custom branding,
- Wishlist items from publication,
- Product personalization.
Publitas, as a leading Issuu alternative, specializes in these advanced features while also being best-in-class for simple PDF upload and publishing.
Our platform empowers retailers with robust Discovery Commerce capabilities, driving increased digital catalog engagement, conversions, and revenue. Make an informed decision by comparing the features and benefits of Publitas vs Issuu, and choose the digital catalog solution that best aligns with your brand’s unique requirements for online success.
What to consider when choosing an Issuu alternative?
Choosing the best Issuu alternative for digital retail catalogs can be difficult. Many competitors, possibilities, tools, and platforms are available — each offering different solutions.
Whatever alternative platform you choose, it’ll have to offer the features and solutions that support you in meeting your revenue goals and digital catalog creation needs.
Let’s examine some essential requirements and helpful questions for evaluating your options.
Essential features for digital retail catalogs
At a minimum, a digital retail catalog requires the following features:
- Optimized for mobile devices
- Flip & slide effect
- Easy to navigate
- Create your catalog from PDF, product feed, or Excel sheet
- Add hotspots (product, video, link, etc.)
- Add interactive and shoppable images and videos
- Connection with GA4 (or other analytics platforms)
- eCommerce integration
- Reliable hosting
- Accessibility (ADA compliant)
- ISO27001 certification
- Search engine optimized
- Knowledge base and support team
What Publitas offers as an Issuu alternative
So how do Publitas and Issuu rank in a direct comparison? We have listed the main features below to compare both solutions on features and capabilities.
| Feature | Publitas | Issuu |
| External links | ✔ | ✔ |
| Video content (Youtube, MP4, Vimeo) | ✔ | ✔ |
| Image/GIF content | ✔ | ✔ |
| Custom branding | ✔ | ✔ |
| Multi-brand account structure | ✔ | ✔ |
| Advanced analytics solutions | ✔ | ✔ |
| API Access | ✔ | ✔ |
| Publication scheduling | ✔ | ✔ |
| Dedicated success manager | ✔ | ✔ |
| SEO optimization | ✔ | - |
| Integration with GA4 | ✔ | - |
| Custom domain with free SSL | ✔ | - |
| Shoppable content via product overlays | ✔ | - |
| Sync product info from online store | ✔ | - |
| Auto-detect products based on SKU tags | ✔ | - |
| Custom solutions | ✔ | - |
| A/B testing | ✔ | - |
| Shopping cart | ✔ | - |
| Dynamic products, pricing, and availability | ✔ | - |
| Personalization | ✔ | - |
| Automated SKU tags | ✔ | - |
| Shoppable video and images | ✔ | - |
| 3rd party ads | - | ✔ |
Publitas
Publitas was founded in 2006 and is a leading B2B SaaS platform enabling businesses to provide seamless shopping experiences through Discovery Commerce, Digital Catalogs, and Shoppable Media. The user-friendly platform reaches 60+ million shoppers monthly and enables brands to create interactive and engaging online shopping journeys that inspire visitors and drive sales.
Issuu
Founded in 2006, Issuu is where the world’s most innovative and growth-oriented content creators publish digitally. As the industry’s leading digital publishing platform, they give publishers the tools to deliver over 5 billion page views each month to the 80+ million readers who care most about their content. Issuu helps publishers find, understand, monetize and grow a massive global audience on any device — while helping readers all over the world discover, enjoy and share new content. Headquartered in Palo Alto, California, Issuu is backed by Sunstone Capital and KDDI.
What people have to say after they have used both Publitas and Issuu
Questions for choosing a digital retail catalog platform
You can easily start with Publitas through a free trial.
To create a publication you can use the following steps:
- Upload your file
- Add hotspots (Silver plan or higher)
- Connect your product feed & add product hotspots (Gold or Enterprise plan)
- Add SEO details
- Setup Analytics
- Launch!
Yes, you can try Publitas Bronze, Silver, and Gold plans 14 days for free without needing to enter credit card details. If you are interested in an Enterprise plan, our team is happy to help you tailor the solution to your needs.
Publitas has integrations tailored to the retail and eCommerce industry. We integrate with Shopify, GA4, Matomo, Adobe, Bynder, and more. View all our integrations here.
- Import and update product feed
- SKU tagging
- Shopping cart
There are no data traffic fees for the Bronze, Silver, and Gold plans. On the Enterprise plan, there might be a variable cost depending on your usage. Contact us to learn more about the data traffic fees for the Enterprise plan.
Why organizations choose Publitas as an Issuu alternative?
- eCommerce integration
- Interactive media
- Intuitive platform
- Automated tagging
- Dynamic products & pricing
- Data analytics
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