Powering the eco-friendly catalog.

The online catalog can reduce paper waste & emissions, and connects with environmentally conscious shoppers.

Shopper behavior is changing—better online experiences reduce the need for print.

Shoppers are doing the majority of their research online.

Online has become more embedded in our lives. There are now more cases than ever where the online catalog could be preferred over the paper one.

Younger generations of shoppers are more environmentally conscious.

The purchasing power of younger generations is increasing rapidly. Sustainability efforts are an important factor in gaining brand loyalty from these shoppers.

“Nine in ten Generation Z consumers believe companies have a responsibility to address environmental and social issues.”

—McKinsey

How online catalogs can contribute to your sustainability efforts.

Offer shoppers an eco-friendly choice.

Connect with fully online shopper generations.

Online-only campaigns reduce the need for print.

Lower your catalog production costs.

Developing strategies to reduce environmental impact. Let’s connect.

The paper catalog is still very relevant. We do not think it can be fully replaced. However, we see opportunities for the online catalog to contribute to your sustainability efforts.

Here are just some ideas:

  • Provide a more extensive online catalog while reducing the number of pages for your paper catalog.
  • Raise awareness of the online catalog through your paper catalog.
  • Reduce reliance on paper catalogs by having people subscribe to the online catalog.
  • Improve cost-effectiveness of the paper catalog, while using the online catalog to experiment and learn.

We’re looking to work with retailers willing to further explore these topics and discover how online catalogs best contribute. If you’re interested, feel free to contact us.

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