Powering the eco-friendly catalog.

The online catalog can reduce paper waste & emissions, and connects with environmentally conscious shoppers.

Shopper behavior is changing—better online experiences reduce the need for print.

Shoppers are doing the majority of their research online.

Online has become more embedded in our lives. There are now more cases than ever where the online catalog could be preferred over the paper one.

Younger generations of shoppers are more environmentally conscious.

The purchasing power of younger generations is increasing rapidly. Sustainability efforts are an important factor in gaining brand loyalty from these shoppers.

“Nine in ten Generation Z consumers believe companies have a responsibility to address environmental and social issues.”

—McKinsey

Online catalogs & sustainability. Let’s connect.

We see many opportunities for the online catalog to contribute to your sustainability efforts. Here are just some ideas:

Online-only content allows you to reduce pages of your paper catalog.

Raise awareness of the online catalog through your paper catalog.

Reduce reliance on paper catalogs through online catalog subscriptions.

Use online catalogs to experiment—keeping the paper catalog cost-effective.


We’re looking to work with retailers willing to further explore these topics and discover how online catalogs best contribute. If you’re interested, feel free to contact us.

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