Receive a summary of the National Flyer Survey 2024. Get to know all the insights and current information about the digital flyer landscape. Learn more about:
The reach of digital flyers
The difference between readers of the digital and paper flyer
The Dutch Flyer Research 2024 was made possible by:
The 3 most important highlights
1
Two channels, two target audiences
The differences between the readers of the print flyer and the digital version show that both reach a different target audience.
2
A good alternative
An increasingly large group sees the digital flyer as a good alternative to traditional print flyers.
3
Read durations are similar
The average read duration of flyers is 10 minutes, which has increased slightly since the last survey.
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Location
Insights into differences per region
Digital flyer trends
Growth figures of the digital flyer market
Industry-specific
Insight into reach varies per industry
Digital flyer benchmarks
Benchmarking from Folders.nl
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