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A Digital Albert Heijn bonus flyer displayed on a mobile phone, with a graph and pie chart next to it. This is the header for Flyer Research 2024.

Flyer Research 2024

Receive a summary of the National Flyer Survey 2024. Get to know all the insights and current information about the digital flyer landscape. Learn more about:

The Dutch Flyer Research 2024 was made possible by:

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The 3 most important highlights​

Paper flyer reader: 70% are older than 55 years Digital flyer reader: 55% are younger than 55 years old

Two channels, two target audiences

The differences between the readers of the print flyer and the digital version show that both reach a different target audience.

62% of readers see the digital flyer as a good alternative

A good alternative

An increasingly large group sees the digital flyer as a good alternative to traditional print flyers.

Both the paper and digital flyers are read by shoppers for an average of 10 minutes.

Read durations are similar

The average read duration of flyers is 10 minutes, which has increased slightly since the last survey.

Make an appointment for insights into your industry

Through an appointment, we share insights into your digital performance. We will also discuss how to make your flyers better suited to your target audience and which optimization steps you can undertake to improve your digital flyer revenue.


Insights into differences per region

Digital flyer trends​

Growth figures of the digital flyer market


Insight into reach varies per industry

Digital flyer benchmarks​

Benchmarking from

Receive the summary or make an appointment

After completing the form, we will email you a summary, and you can view it and make an appointment immediately.