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The Publitas dashboard, showing data such as opens, pageviews, funnels, and engagement time per page.

Get data actionable insights to improve the conversion rate of your digital catalogs

Our catalog data solutions for Enterprise companies help deliver actionable insights. Get access to dashboards, benchmarking, A/B testing, and other services to enhance your marketing strategy.

A short overview of our catalog data solutions

A 4-stage marketing funnel. People representing visitors above the funnel. A person with a shopping cart below the funnel.

Track your KPIs through the marketing funnel

Analyze everything from click to purchase.

Understand exactly how well your strategy is working by following your users along their conversion journey. These insights allow you to optimize your conversion funnel at key stages, increasing purchases and revenue.

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Turn numbers into insights

There will always be a large amount of data available, but the key lies in transforming this data into valuable insights. Partner with us to convert raw numbers into actionable insights, leading to clear steps for enhancing the performance of your Digital Catalogs.

A mockup digital catalog benchmark report showing for example that 11% more pages are read than average.

Publication benchmarks

Analyze industry publication data

Discover how your digital catalogs perform relative to industry standards. Our benchmarks provide insights into key engagement metrics that every retailer should monitor.

Benchmark against direct competitors

Go deeper than broad industry benchmarks. Get personalized benchmark reports that rank your data against direct competitors. The reports include context and identification of areas of improvement.

Catalog page left - organic layout. Catalog page right - colored grid. +32% clickthroughs on the colored grid.

Improve catalog results through A/B testing

Improve catalog performance and learn what works.

Our expert Data Consultants will work with you to provide the insights and best practices needed to form hypotheses and set up tests. They will also help you analyze your Digital Catalog KPIs to develop strategic suggested outcomes and ensure your future catalogs drive better results.

Our team has worked on valuable A/B tests such as grid layout optimization, mobile performance, and testing the impact of using interactive media.

Publitas team group photo on the beach. About us 2024.

Our data experts can help you further

From data to improved revenue: let us help.

Our services team can help you gain additional insights to improve your ROI. Whether you are looking for a competitor benchmarking report or want a dedicated consultant to help you optimize the revenue or ROI from your digital flyers, we are here to help.

Gall & Gall mobile optimization

We helped Dutch liquor store retailer Gall & Gall optimize their mobile catalog to increase conversion and engagement. We ran several A/B tests to improve the mobile design. Here are the results:

Left: Standard catalog design. Right: Mobile optimized design. +49% clickthrough rate. +92% wishlist adds. +122% Reading time.

Get actionable insights to make your digital catalogs successful today.

Popular integrations

Our catalog data solutions play well with third-party analytic platforms. Here are a few data integrations we typically see among our customers.

Google analytics logo and two gears hooking into each other

GA4 Integration with our Digital Catalog Creator

Integrating your digital catalog with Google Analytics 4 (GA4) allows you to track and analyze data from your digital catalog alongside other website data. This provides you with a holistic view of your online performance and, empowers you to make data-driven decisions that optimize your catalog’s performance.

Matomo logo and two gears hooking into each other

Matomo Analytics data tracking integration

Set and track events within your digital catalogs through Matomo Analytics. Track important catalog data like visits, visit duration, number of pages viewed, click outs to your website or store, and conversions. Add custom dimensions in order to filter on publication or page number.

Hotjar logo and two gears hooking into each other

Integrate with Hotjar

Easily integrate Hotjar into your publications and receive data on how users are experiencing your catalogs.

As visual insight data has become a game-changer in the retail industry, providing invaluable insights that can fuel your growth and performance is a must-have.

Get actionable insights to make your digital catalogs successful today

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