In January of this year, in France, the laws and legislation surrounding the environmental impact of junk mail were made much stricter.
Now, if your business sends unaddressed commercial print to a house with an anti-junk mail sticker, your company could be fined €7,500.
Read on if you want to learn more about these new environmental laws and save yourself from being fined. As a bonus, we’ll also explain how online catalogs can help.
Around 50% of shoppers know what they want; they search, select, and checkout. The others? They like to browse, discover, and be inspired by content on other channels.
Knowing how and which channels they do that on, will help you focus your marketing strategies and campaigns.
If you serve your target audiences with relevant, inspirational content that they enjoy engaging with, you stand a better chance of converting shoppers at a later point in their customer journey.
Which are the channels — or "online shopping malls" — that you might want to have a strong presence on to inspire more browsers? This post will show you five of the most common ones and how they drive product discovery for brands.
When it comes to shopping fashion, online or offline, shoppers are buying looks. And they could see a branded look anywhere — walking past a retailer on the high street, the back of a bus, on Instagram, or in an online catalog.
By nature, eCommerce stores have always been transactional, and for fashion eCommerce, this hasn't been the best way for them to get their looks and image across to their audience online. They also haven't always been designed to give an optimal branded discovery experience.
The explosion of eCommerce over the last year or so, catalyzed by the pandemic, has whipped fashion retailers into bringing the high street shopping experience to shoppers' fingertips.
Fashion eCommerce is fiercely competitive; brands have needed to either do what they do better than their competitors or do something they're not doing — and do it well.
What's more, many eCommerce stores are designed to convert shoppers who know what they want, but a significant chunk of them don't know and are in the discovery phase.
This has left HUGE gaps in the market for fashion eCommerce retailers to exploit and provide the optimal online discovery experience — with stunning visuals, beautiful backgrounds, and compelling stories that all work in synergy to sell the brand.
More importantly, AI, Martech, and omnichannel experiences are ways online fashion retailers reel in online shoppers and reap the rewards.
In this post, we show you some of the most effective fashion eCommerce strategies and how brands are leveraging them to significantly increase their conversion rates and drive their sales revenues.
Today's consumers have high expectations of customer service. They expect experiences to be seamless across all channels, and they don't want to lift a finger.
In short, consumers want an omnichannel experience.
If this buzzword is entirely new to you, or if you're looking for a refresher on the topic in 2021, this post is definitely for you. We'll shed some light on what an omnichannel customer experience is, why your brand must provide it, and how online retailers have leveraged it to grow their revenues.
Would you buy a brand new car without trying it? What about a dress? Or a three-piece suite?
You'd have no idea how that dress would look on you or if that three-piece suite would go with your wallpaper — let alone fit into your living room.
There are many items that consumers typically try before buying. And ordering these online is something they're not used to — or hesitate to do.
So, online retailers need a more sophisticated approach to visuals than just a handful of small product images.
Online shoppers are attracted by enhanced visuals. Visuals inspire them, drive brand engagement, and show them how a product fits into their lifestyle.
With advanced technology, the social media craze, and the "look at me" hysteria, "visual" in the context of eCommerce, has taken on an entirely new meaning.
In this post, we elaborate on what visual commerce is, why you can't sell online without it, and show you how some of the world's leading online retailers leverage it to drive brand engagement, boost conversions and grow their revenue.
In industries such as fashion, where visuals, displays, and looks are paramount to inspiring shoppers, a big challenge for online retailers is narrowing the gap between engagement, purchase intent, and selling their products.
In practice, that might be going from the content source (an image, video, or social media post) to adding a product to cart, before paying for it and completing the transaction.
With more online content than ever, brands have looked at how they can make that experience as seamless and convenient as possible.
So, what’s a great way to make your online shopping experience convenient? By making your content shoppable.
But what does shoppable content mean? And how does it work in practice?
In this post, we answer those questions while showing you beautiful examples of shoppable content in action, and how brands leverage it to drive conversions and sales.
Close to half of all online shoppers are just browsing around. These early-stage shoppers are often difficult to convert using a typical eCommerce store. In this post, we'll look at why that is and how online catalogs can help engage these shoppers to improve your eCommerce conversion rates.
Personalization, AI, and product discovery are hot topics in retail right now. The key question retailers are trying to answer is: how do I show the right products to my customers at the right time?
Complete the look fits right into the mix. Read on to learn what it is, and what best practices to keep in mind.
When visitors are in the discovery phase of the customer journey, this is your opportunity to engage with them and inspire them with your latest looks or prestigious range of collections.
What's the best way to go about doing this? And how can you better engage them with relatable stories and curated content experiences about your brand that will resonate with their tastes and make them want to buy your look?
You could build a magazine into your store, showing your latest looks with videos and images, or create different minisites for new clothing lines. But what are the costs, time required, and human resources needed to build all that? Are you able to react quickly enough to changing tastes and trends?
A solution to these challenges and problems for your online fashion store could be using an online-only catalog, especially when online catalog readers outperform the website average when it comes to conversion.
How does an online catalog better inspire your visitors than those other options and allow you to sell more? In this post, we walk you through how it achieves this and how it could skyrocket your online fashion store's sales.
We’re happy to see that the idea of a Tree-Free Catalog is picking up speed as retailers say goodbye to their beloved print in favor of digital.
To take things one step further, we also need to look at the environmental impact of hosting and serving digital content online. That’s why we partnered up with AWS to make sure we run our digital efforts on energy-efficient infrastructure.
Our story about the Tree-Free Catalog resonated with the Dutch media, so here it’s translated to share with you on our blog. Read on if you want to know more, including quotes from our very own CEO Guillermo.