With the greater half of 2016 behind us, we decided that it’s a good time to revisit the who, how, and when of catalog usage. We took a deep dive into a huge pool of data from January 1st to June 30th and compiled a list of the most compelling facts surrounding online catalogs. Read on to find out who are reading your catalogs, when your catalogs are being read and how different devices affect your catalog performance.

The product overlay is one of the most valuable features in Publitas as it turns your catalog into a shoppable experience that increases customer engagement and conversion. We know that adding product overlays to your catalog is a lot of work and that’s why you can import a product feed; to make adding product overlays less demanding. However, not all of you have a product feed available, or your feed might not match our specifications. This is why we’ve partnered up with Channable - the ultimate feed management tool for your online store. Read on as we explain how you can use Channable to easily set up a product feed that follows Publitas’ specifications, so that adding product overlays becomes a breeze.

When you’ve just published a new catalog, there’s a good chance you’ll want to share it on several different channels. This usually includes updating links where your previous catalog is displayed. For example, you might have a link on your website, in your email newsletters, or on your Facebook Page. Updating those links manually can be quite a hassle, especially if you need to contact your content manager to do so. Be sure to read on as we demonstrate how you can always link to your latest online catalog and how you can use that to automatically update the key pages where your catalog is displayed.

With Publitas, your publications are well optimized for all major search engines and especially quickly indexed by Google. These benefits are gained (almost) automatically, simply by uploading your PDF to Publitas. However, there are a few steps you can take to make sure you’re getting the most out of our SEO features. Read on as we explain those steps and why they are important.

We want to make sure your readers are engaged with your publication instead of its surroundings. That’s why we aim to have a clean and beautifully designed viewer right out the box. And while we certainly do our part, we believe your publications look best when our viewer truly expresses your brand. Make sure to read on as we share some inspiring examples of how people are using our branding features to improve the look of their publications.