Feb 13, 2018 by Joost Buijs
As we’re working hard to make a dent in our 2018 goals, I wanted to take some time to review last year’s catalog usage. Does 2017 reveal the same catalog usage trends we’ve seen before? Read on to take a look at our infographic and find out.
(Spoiler alert: Mobile traffic is still growing at an insane pace.)
Personalization is a huge topic right now, and we dare to agree it’s the heartbeat of modern marketing. That’s why we teamed up with Nextail to help Blokker Holding pilot their first dynamic, personalized flyers. To share this story and its learnings, we’ve interviewed Peter Scholtes, Director Online Marketing at Blokker Holding & Nextail.
Read on to find out why Blokker Holding decided to publish dynamic flyers, how dynamic flyers contribute to their business and how Publitas & Nextail made this possible.
The holiday season can be a real tug of war as retailers are battling for shopper attention. And it’s easy to see why: shoppers are willing to spend $608.06 on gifts for their friends and family this holiday season. According to the same report, almost two-thirds of holiday shopping will be done online.
One way to remain competitive in this environment is by publishing an online gift guide. Make sure to read on as we describe four ways how an online gift guide can help boost your holiday sales.
Aug 22, 2017 by Joost Buijs
Simplicity and user-friendliness are at the core of our design philosophy. But even a simple and clutter-free design might hide a few secrets.
In this post, we’ll share a few of the lesser-known Publitas tips and tricks. Some are productivity hacks that can save you a lot of time, others are neat features that can provide value for your catalogs and flyers.
For as long as we can remember, the catalog has been a vital part of the shopping experience. Catalogs are so ingrained in our daily lives that it can be easy to forget they have a very rich and interesting history.
Why was the first catalog created? What catalog trends went in and out of fashion? How did the catalog develop into what it is now?
Read on if you’d like to find out, as we present the history of the catalog, including some flashbacks to great vintage material.
May 22, 2017 by Joost Buijs
Understanding how shoppers use your online catalogs can be difficult, and the default reports in Google Analytics (GA) don't always give you the statistics you need. In this post, we’ll explain how you can set up GA to retrieve useful statistics for your catalogs. We’ll also provide a ready-to-use custom dashboard that includes the most important key performance indicators (KPIs) such as pages viewed per session (exposure) and number of products clicked. This way, you can quickly and easily find out how your catalogs are performing.
Apr 12, 2017 by Joost Buijs
Hover states have been with us since the invention of the mouse, and for good reason—they tell users where to click. So, when A.S. Watson asked us to improve the hover states of their hotspots, we immediately set out to work. During a period of two months, we ran several A/B tests where we made their hotspots visible on hover. In doing so, we were able to achieve a 96% increase in their click-through rate (CTR—i.e. the ratio of shoppers that click from the online weekly ads to the online store).
We're delighted to finally make this update available for everyone. Read on to learn more about the update and how you can make use of these benefits.
For over a decade, email has proven to be one of the most effective tools available to marketers in terms of ROI and we believe this trend will continue in 2017. One way to empower or start a new email campaign is by featuring your catalog in your email. For your inspiration, we dug through dozens of our customers’ newsletters, so we could find and share some of the best examples. Make sure to read on as these examples could give you valuable insights on using your catalog in your email newsletters.
Feb 6, 2017 by Joost Buijs
With the rise of social media and ecommerce, the retail market has become increasingly competitive. These days, shoppers can browse and purchase products from retailers at the other end of the world in just a few clicks, making it much harder to maintain a strong customer relationship. One way to secure customer loyalty in this environment, is through visual storytelling and the catalog is a great tool to help you do so.
Read on as we explain why and share some great examples of catalogs that tell a beautiful brand story.
Dec 20, 2016 by Joost Buijs
The online catalog can provide a lot of value by helping shoppers discover deals, products and promotions that they would otherwise not look for. When employed effectively it can yield up to 308% higher conversion than other channels. You might have managed to upload your first catalog to Publitas, but how do you turn it into such an effective channel? This post will help you getting started and serves as a checklist to make sure you’ve got the basics covered.