Gone are the days where TV, radio, and print dominated marketing budgets. Today, online retailers define their marketing budgets by their spend on digital channels like social media, email, and search engines.
With pandemic-catalyzed digital transformation, pressure from stakeholders to be a sustainable business, and consumer behavior changes—print catalogs are being disrupted by digital ones.
In this post, we explain how you can overcome the challenges you'll face as you make the transition from print to digital and how you can maximize your reach, conversions, and sales with your online catalog.
We see two trends meet: digital transformation and sustainability. The online catalog can be a great way to meet consumer expectations on the digital front, while also reducing your print volume. Read on to see our infographic about the Tree-Free Catalog!
In previous posts, we’ve highlighted that online is gaining momentum. And that the majority of product research is done online (87%!). Equally interesting is that over four-fifths of purchases still take place offline.
If there is one thing these stats show us, it’s that the ROPO effect is a huge influence on the bottom line of a retailer.
By Researching Online, and Purchasing Offline, consumers enjoy the convenience of both online and offline shopping throughout their journey. And for retailers, it makes a lot of sense to play into this trend where online and offline synergize.
As an online catalog company, we know all about ROPO. So, read on if you want to learn how online catalogs contribute to this area.
Digital Transformation is… transforming. Twilio’s report revealed that 97% of companies have sped up their digital transformation process due to Covid-19. The same pandemic also caused eCommerce penetration to suddenly skyrocket, raking in 10 years’ worth of growth over the first three months of the pandemic. That’s just huge!
Read on to learn more about these trends, and how online catalogs fit in as we share some interesting stats and graphs!
With online publications you can measure your customers' behavior while they’re reading. You’re getting to know your customers better every second. One way to leverage this data, is through personalization of your catalogs or other marketing channels further down the funnel.
We've already written a post about what level of personalization customers expect. We've now turned it into an Infographic for your convenience.
Ah, the holiday shopping season. For retailers, the battle for shoppers’ attention, and ultimately their wallet, is on yet again. This year though, things are a bit different. We’re seeing two big trends that change the game for retailers. And three solutions help retailers maximize shopper engagement this year and beyond.
eCommerce has been growing steadily for decades. But with the current Covid-19 pandemic, eCommerce penetration has suddenly skyrocketed, raking in 10 years worth of growth over the past 3 months. That’s remarkable!
Clearly, now is the time for marketers to take a good look at the state of the eCommerce market, to see where they can improve their digital offerings and eCommerce experience.
Covid-19 has radically changed the way brands communicate with their clients. 97% of companies have sped up their digital transformation process due to the pandemic. How are they doing that, you ask? Well, if you look at the statistics, giving shoppers a personalized online experience is a huge area for growth. And guess what… that’s where online catalogs come in.