Praxis example branded catalog

Our team of mad scientists has been working hard to expand the Language & Branding options so you can extend your brand experience to your catalogs. You can now add a background image, background color, logo and favicon to your publications.

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With over 11 million monthly visits to digital catalogs made with Publitas, we wondered who are using these publications and how. We dug through a ton of data from February 2014 to compile the most interesting facts and figures around digital catalog usage. When are digital catalogs viewed most? Are they used more by men or women? Do digital catalogs perform differently on different device categories? Read on to find out.

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Back in December, we introduced hotspots with adjustable areas and icons. Speaking to our customers, it's become clear to us that many of them either don't know that it's possible to turn on hotspot icons, or they don't understand why they should turn icons on. If either of these is true for you, you should read this post.

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We’ve been working hard on bringing you a ton of new improvements, notably adding the option to change the default mouse-over and call-to-action texts. Read on to find out what other stuff is new.

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You'd be surprised to find out how many people are using their smartphones in-store, and even more so what they use them for. According to the latest eCustomerServiceIndex (eCSI) results from IMRG and eDigitalResearch, the number of people using their smartphones in-store is increasing. More than two thirds of consumers (70%) are walking into stores and bringing their mobile devices with them. To help you serve these customers better, we've described four ways you can optimize the in-store experience for mobile users.

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Try our online catalog software.

Using online catalogs is not only a fun experience for your customers, but getting your catalogs online is incredibly easy as well. Get in touch for a free trial and try it out yourself.

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