Close to half of all online shoppers are just browsing around. These early-stage shoppers are often difficult to convert using a typical eCommerce store. In this post, we'll look at why that is and how online catalogs can help engage these shoppers to improve your eCommerce conversion rates.

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Personalization, AI, and product discovery are hot topics in retail right now. The key question retailers are trying to answer is: how do I show the right products to my customers at the right time?

Complete the look fits right into the mix. Read on to learn what it is, and what best practices to keep in mind.

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When visitors are in the discovery phase of the customer journey, this is your opportunity to engage with them and inspire them with your latest looks or prestigious range of collections.

What's the best way to go about doing this? And how can you better engage them with relatable stories and curated content experiences about your brand that will resonate with their tastes and make them want to buy your look?

You could build a magazine into your store, showing your latest looks with videos and images, or create different minisites for new clothing lines. But what are the costs, time required, and human resources needed to build all that? Are you able to react quickly enough to changing tastes and trends?

A solution to these challenges and problems for your online fashion store could be using an online-only catalog, especially when online catalog readers outperform the website average when it comes to conversion.

How does an online catalog better inspire your visitors than those other options and allow you to sell more? In this post, we walk you through how it achieves this and how it could skyrocket your online fashion store's sales.

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We’re happy to see that the idea of a Tree-Free Catalog is picking up speed as retailers say goodbye to their beloved print in favor of digital.

To take things one step further, we also need to look at the environmental impact of hosting and serving digital content online. That’s why we partnered up with AWS to make sure we run our digital efforts on energy-efficient infrastructure.

Our story about the Tree-Free Catalog resonated with the Dutch media, so here it’s translated to share with you on our blog. Read on if you want to know more, including quotes from our very own CEO Guillermo.

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The economic fallout following the coronavirus saw the UK economy shrink by 10% in 2020—the UK’s most significant annual decline in GDP for 300 years—and the worst in the G7.

Comparable GDP decline levels were experienced in other heavy-weight European nations, with France’s economy shrinking by 8.3% and Germany’s by 5% in 2020. GDP also fell by 3.5% in the US.

In the final quarter of 2020, the UK’s economy grew by 1%—narrowly avoiding a double-dip recession.

The Guardian reports that the UK's economic recovery was partly because of the easing of lockdown measures in the run-up to Christmas in November and December.

But analysts also found that the boost in GDP was because of restaurants operating take-aways—and the boom in online shopping—with businesses adapting their marketing efforts and working practices to capture the surge in online consumerism.

And as the UK begins to come out of the covid19 crisis, it will be turning much of its attention to economic recovery—and green growth.

Johnson’s post-pandemic plan indeed focuses on economic growth—but also “supercharging green growth.”

As part of world government economic recovery plans, green economic recovery is high up on the priority list for the UK and the EU and the US—which threatens the reach of printed publications across the globe.

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Around eight years ago, when we wrote this post, being mobile-friendly was something most people were aware of but didn't always prioritize.

Back then, you could easily get away with a digital catalog that shrinks down to a smaller display of its content. Users had lower expectations from a mobile experience. Dragging their fingers apart on the screen to zoom in on your catalog's content was perfectly fine.

Since then, we've come a long way. Designers make websites to be mobile-first, and in the context of digital catalogs, mobile-optimization can be a great next step to improving your catalogs' online experience.

No matter how awesome your products are, inevitably, you'll lose sales if your digital catalog isn't mobile-optimized.

So, in this post, we outline why you need a mobile-optimized catalog and show some of the first steps to consider when optimizing your catalog for mobile.

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we often get questions like: “Why should I host my catalog online when I’ve already got an online store?”, or “Can we not solve this problem with a microsite?”.

The answer to those questions is not straightforward. Each medium has its own merits and purpose. So how do you decide?

In this infographic we’ll compare catalogs vs. online stores and microsites to make clear where the online catalog can contribute, and why it could be the best solution for you.

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Waves of shoppers are going online for their shopping needs, and retailers need to find a way to engage with these potential customers. With so many different ways of doing that—ranging from top-of-funnel advertising to SEO content marketing—what’s the right tool to pick at the right moment?

In this post, we’ll be looking at microsites and online catalogs and how they compare. Read on if you’re interested in finding out when the online catalog might be the right tool, or if a microsite is better for your purpose.

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Before the boom and bust of the dot-com bubble, which began in the mid-'90s, print catalogs were the bedrock of a company's go-to-marketing strategy.

When somebody wanted inspiration for a new coffee table, a three-piece suit, or a hi-fi system—they'd browse through their favorite retailer's printed catalog. Or, for inspiration, they'd visit various stores on the high street and learn more about the product they want before weighing up their options.

But how do people discover products now? And how does your e-commerce store fit into that experience? Is there still room for a catalog? Read on to get our take on that.

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Before big-name retailers like Victoria's Secret, Argos and IKEA reacted to consumer behavior changes, every year, they would print catalogs in the millions. The enormous reach of print catalogs was a sales and marketing powerhouse, and their revenues were heavily dependent on them.

Harvard Business Review (HBR) attributes part of the print catalogs' effectiveness to consumer psychology and that they increase the vividness of certain products by "enhancing the reader's ability to visualize and imagine product usage experiences." HBR adds vividness is a powerful influencer of consumer behavior as "it increases consumer involvement and joy in the purchasing process."

Print catalogs were also:

  • Standout engagement tools that built brand awareness;
  • Primary sources of information for sales and marketing staff;
  • Tactile in nature, which extended brand exposure by using smell, touch, and sight.

But, in today's world of the internet of things, consumer behavior has wholly been disrupted. Now, before consumers make a purchase, they start most of their product research online (87%). And over the last few years, this has been a tremendous driving force behind making retailers switch from print to digital catalogs.

It's likely that last year's landmark events that saw several giant catalog retailers, like IKEA and Argos, stop printing their publications—will be a strong signal for other retailers to follow suit.

And if you're a retailer who wants to start building up the reach of your digital catalog, is it enough to rely on a PDF that you uploaded to your website or app? And how will you measure its performance?

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