Publitas Blog — Discovery Commerce And Shoppable Content

News

Google Update Drops a Bombshell – Here’s How to Prepare

A collage showing examples of user-generated content: a woman applying makeup in a video with clickable product tags, a content creator filming at a desk with colorful lighting, and a hand holding a custom-designed Starbucks cup—all representing branded content created by everyday users or influencers.

News

Why User-Generated Content Might Be the Smartest Retail Move You Make This Year

A group of retail tech updates including a 3D-rendered robot gestures toward a comparison graphic showing a 2D vs 3D illustration of a backpack. The 2D version appears flat and simple, while the 3D version is more realistic and detailed. Below the robot are colorful digital folder icons, all set against a gradient pink-to-purple background.

News

Retail Tech Update: Retailers Double Down on Automation, Immersive Tech, and AI

A collage of digital retail marketing interfaces including Best Buy product carousels, promotional banners, and influencer marketing dashboards, set against a pastel gradient background transitioning from yellow to pink.

Shoppable Content

Content Is Commerce: How Best Buy Is Changing the Retail Marketing Game with Shoppable, User-Generated Content

Image shows the chatgpt shopping platform and a woman holding shopping bags with a shopping cart graphic

Tips and Best Practices

A Retailer’s Guide to ChatGPT Shopping: What It Is and How to Get Your Products Featured

3D scene of a storefront with delivery van and phone showing an online shop.

Inspiration

Why Content Platforms Matter More Than Ever for Wholesalers And Their D2C Relationships

features a retail landscape including digital catalogs on smartphones, a woman shopping with her phone in a grocery store, and a miniature shopping cart with eco-friendly products on a laptop keyboard.

News

The German Retail Landscape Is Shifting – Here’s How To Adapt And Thrive

Collage of outdoor patio furniture with daisies and a sun icon on a pastel gradient background, evoking a spring or summer theme.

Inspiration

Your Go-To Dynamic Catalog Strategy for Spring Promotions

Image shows a combination of trees, water droplet, heat meter, co2 emissions and a paper magazine

Digital Transformation

The True Cost Of Paper Leaflets And The Case For Digital Transformation

Digital advertising screens outside a modern retail store display two different ads—one for Dove Advanced Care deodorant and the other for Smashers Mega Jurassic Light-Up Dino toy—set against a softly gradient pink-to-yellow background.

Inspiration

Retail Media Will Change the Game in 2025

Eco-friendly shopping concept featuring a canvas tote bag with a recycling symbol, a reusable green water bottle, and a smartphone displaying sustainable clothing and packaging, with green plants and a map of South America in the background.

Sustainability

Sustainable Shopping Surges in Latin America – Brands, Take Note

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