With the rise of social media and ecommerce, the retail market has become increasingly competitive. These days, shoppers can browse and purchase products from retailers at the other end of the world in just a few clicks, making it much harder to maintain a strong customer relationship. One way to secure customer loyalty in this environment, is through visual storytelling and the catalog is a great tool to help you do so.

Read on as we explain why and share some great examples of catalogs that tell a beautiful brand story.

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The online catalog can provide a lot of value by helping shoppers discover deals, products and promotions that they would otherwise not look for. When employed effectively it can yield up to 308% higher conversion than other channels. You might have managed to upload your first catalog to Publitas, but how do you turn it into such an effective channel? This post will help you getting started and serves as a checklist to make sure you’ve got the basics covered.

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We've made sure that you can easily and effectively tag the products in your online catalogs with hotspots, but how you do so remains up to you. You can choose the type of hotspot, set the size and placement of the click area, turn icons on or off, adjust the icon's position, and write your own mouse-over texts. With so many options available, it can be tricky to figure out the best way to tag your products. To help you out, we wrote this best practice guide. It contains lots of useful tips and advice, so check it out!

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The holiday season is here! During these two months, your holiday sales can account for as much as 20-40% of your annual sales. Having said that, it’s easy to understand why making your brand stand out during this season will significantly affect your bottom line. One way to do so is by using a gift guide or Christmas catalog to inspire gift-seeking shoppers and help them decide on the right gift(s) to purchase. We’ve collected some of the best gift guides and Christmas catalogs we’ve seen published with Publitas so far and shared them in this post for your inspiration.

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This month we’ve made several improvements to Publitas to help you achieve better results with your catalogs. Most notably, we’ve added a product detection feature in the hotspot editor so you can save time when adding product hotspots. We’ve also improved mobile embedding to keep customers on your site when they open an embedded catalog from their mobile phones. Read more to learn about each update and some other useful changes we’ve made.

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