After publishing your newest issue online, what do you do? Probably sit back and enjoy your visitors number climbing up. Of course, that is a lot of fun, but there’s a lot more to measure than simple pageviews. Knowing how to correctly analyze and interpret your statistics gives you ammunition for upcoming choices regarding your design, content strategy and publication schedule. In this post, we will help you on your way to data-driven decisions.

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A big part of our goal to be the best platform for online catalogs and publications is giving our users the tools and creative freedom to create a great user experience (UX). Transitioning paper media to electronic devices well means keeping the best parts of the offline experience while making clever use of all the extra possibilities. We see our clients do great things in this regard and learn a lot by giving support as well. This is why we want to share our thoughts on the user experience of online catalogs and publications more often. To start, we would like to look into multiple ways videos can enhance your catalogs.

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The key benefit of using Publitas for serving your publications is the superior user experience it provides. Putting a PDF of a paper catalog online does not do justice to the joy of flipping through a paper catalog. By using a specialized digital catalog viewer, we sensibly translate this experience for electronic devices, while giving easy access to links, shopping carts and multimedia. But what about less obvious benefits, such as the way we make your publication robot-friendly?

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Over the past few months we built a new HTML5 viewer for the iPad and in February we redesigned our iOS and Android smartphone viewers from the ground up. The result? Beautiful publications with simple, intuitive navigation that bring out the best of our users’ content.

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Celebrating our latest award. We are proud to announce that we have won the White Bull Bully Award 2011, a leading European award for technology companies.

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