We've just updated Publitas to v1.15. Find out what we've added.

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If a picture is worth a thousand words, then how many words would the right colors be worth? We are often unaware of the effects colors have on us, despite the fact that its psychological effect is instantaneous. But why are they so important for retailers and their online catalogs?

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“You can't improve what you can't measure,” so the saying goes. That’s why we have key performance indicators (KPIs). They are essential for any retailer because they help measure progress, and therefore help achieve goals. But selecting the right KPIs is equally important for online retailers. So how do you select the right KPIs?

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Knowledge is bliss. We can always learn something new from each other, and when it comes to our business, the more we know, the better. Having said that, here's a book that'll challenge what you (think you) know about motivation.

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With the rise of online shopping worldwide, social media has undoubtedly been of great aid to retailers in different ways. We want to discuss how the rise of Pinterest, a photo sharing website that allows users to create and manage image collections, can help retailers boost their sales.

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