We’ve just updated Publitas. Find out what’s new.

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This is our first post of a series on how digital catalogs can be an effective channel to increase reach, conversion, and engagement. Digital catalogs can be a powerful addition to your marketing strategy, and this article will help you better understand why.

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We've just updated Publitas to v1.15. Find out what we've added.

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If a picture is worth a thousand words, then how many words would the right colors be worth? We are often unaware of the effects colors have on us, despite the fact that its psychological effect is instantaneous. But why are they so important for retailers and their online catalogs?

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“You can't improve what you can't measure,” so the saying goes. That’s why we have key performance indicators (KPIs). They are essential for any retailer because they help measure progress, and therefore help achieve goals. But selecting the right KPIs is equally important for online retailers. So how do you select the right KPIs?

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