Maximize Your Ramadan 2025 Sales with These 5 Essential Strategies

Ramadan 2025 is just around the corner, and we’ve got some key data and strategies to help simplify this year’s planning! Last year, 60% of respondents to a Statista survey said they would increase their spending over Ramadan, showcasing a valuable opportunity to connect with engaged shoppers. In this guide, we’ll explore a five-step strategy that encompasses video strategy, email marketing, digital catalogs, social media tips for Instagram and Facebook, and the smart use of AdWords.

During Ramadan, consumer spending habits change significantly, giving retailers unique opportunities to enhance sales. A 2024 survey by Statista in the United Arab Emirates revealed that 60% of respondents increased their expenditures during Ramadan, with the highest spending observed among individuals aged 35 to 44, at 64%.

Additionally, 61% of participants eagerly anticipated shopping deals, special offers, and promotions during the month, and 48% postponed major purchases to take advantage of better deals and discounts.

Leveraging Consumer Behavior to Boost Sales

Understanding these consumer behaviors allows retailers to tailor their strategies effectively during Ramadan. Given the heightened anticipation for deals and the tendency to delay significant purchases, retailers can implement the following approaches:

• Shoppable Media: Integrate interactive and shoppable content into marketing campaigns. By embedding direct purchase links within videos or social media posts, retailers can streamline the buying process, reducing friction and encouraging impulse purchases.
• Personalized Promotions: Utilize data analytics to offer personalized deals based on previous purchase history and browsing behavior. Tailored promotions can enhance customer engagement and loyalty.

Speak Directly to the 35-44 Age Group

Since 64% of consumers in this age range increase their spending during Ramadan, tailor your messaging and content to their habits and preferences.

• Meet Them Where They Are: This demographic is highly active on platforms like Facebook, Instagram, and YouTube. Use targeted ads, influencer partnerships, and short-form video content to engage them where they spend the most time.
• Offer Substance Through Digital Catalogs: Unlike younger shoppers who may favor impulse buys, this group values well-curated, detailed offers. Use digital catalogs to present Ramadan-specific deals, product bundles, and meal-planning guides, making shopping easier and more appealing.
• Leverage Email and WhatsApp Marketing: This age group responds well to personalized emails and WhatsApp promotions. To keep them engaged, send tailored recommendations, limited-time discounts, and exclusive early access to sales.
• Highlight Convenience & Value: In your messaging, emphasize ease of purchase, quality, and family-focused deals, as this group often shops for their households. Shoppable media, click-to-buy ads, and mobile-friendly experiences will enhance conversions.

Source: Home Centre Digital Catalog

Step 1: Video Content Best Practices for Ramadan 2025

Video content plays a pivotal role in engaging consumers during Ramadan. Recently, Think With Google released a guide to creating meaningful and impactful video content over Ramadan. To maximize impact, retailers should consider the following best practices:

• Authentic Storytelling: Collaborate with local creators to produce content that resonates with Ramadan’s cultural and spiritual essence. Authentic narratives foster deeper connections with the audience.
• Short-Form Videos: Leverage platforms like YouTube Shorts to deliver concise and engaging content. Short-form videos are effective in capturing attention and conveying key messages swiftly.
• Community Engagement: Encourage user-generated content by initiating challenges or discussions around Ramadan traditions. This boosts engagement and fosters a sense of community around the brand.

Below is a compilation of inspiring Ramadan video ads.

By aligning marketing strategies with consumer expectations and preferences during Ramadan and by implementing effective video content practices, retailers can enhance their visibility and drive sales during this significant period.

Step 2: Ramadan 2025 email marketing examples and ideas

Creating an email series that resonates with the traditions of Ramadan can significantly enhance your engagement with consumers during this holy month. Revinate has some lovely examples of their hospitality clients’ Ramadan emails if you want visual inspiration.

We suggest focusing on the core traditions celebrated during Ramadan, such as charity, Iftar, and family visits, and having your content follow these traditions in emails over the period. Your campaign should strike a chord of relevance and empathy. Here are some examples of how you can expand on these ideas:

Email 1: Welcoming Ramadan: “Embrace the Spirit: Welcome to Ramadan 2025”

Content: Start with a warm welcome to the holy month, explaining the significance of Ramadan for your brand, employees, and consumers and what your series will cover. This email sets the tone for the series, introducing the themes of charity, Iftar, and family.

Email 2: The importance of giving: “The Gift of Giving: How You Can Make a Difference This Ramadan”

Content: Focus on the tradition of Zakat (charity) during Ramadan. Highlight how your brand contributes to charitable causes and encourage readers to participate. Include stories of how contributions can make a significant impact, possibly integrating interactive features like a donation tracker or featuring a different charity each week.

Example:

“Join us in supporting [Charity Name] to provide meals for families in need. Every purchase/donation this Ramadan brings us closer to our goal of feeding [number] families. Track our progress and see the difference we’re making together!”

Email 3: Celebrating Iftar: “Breaking the Fast: Discover Our Special Ramadan Recipes”

Content: Share special recipes or products ideal for Iftar, possibly partnering with a popular chef or influencer for exclusive content. Offer tips for hosting Iftar gatherings and how your products can enhance these moments.

Example:

“Tonight’s Iftar Special: A Unique Recipe for [Dish Name] by Chef [Name]. Simplify your Ramadan evenings with our special edition [Product/Service], perfect for your Iftar table.”

Tips for your Ramadan 2025 email series:

• Consistency in design: To build familiarity, use a recognizable template, theme, and subject lines for your series.
• Personalization: Segment your email list to tailor messages based on previous interactions, ensuring relevancy.
• Engagement: Encourage interaction by inviting subscribers to share their Ramadan stories or participate in charity initiatives through your platform.

Step 3: Creating an engaging Ramadan 2025 online catalog

Transform your traditional online catalog into an interactive experience for Ramadan that allows consumers to engage with your products in an inspirational setting and takes them on a journey to celebrate Ramadan traditions. Use video, GIFs, slideshows, and audio to allow consumers to experience products and inspire click-throughs to your website. 

As an example of how to encourage engagement, you could create an interactive catalog that allows customers to click on a product to see how it can be used for their Ramadan or Eid celebrations. The catalog would include user-generated content such as customer reviews and photos.

You could also include DIY tips, videos, and downloadable content to help your consumers get better value from your products.

Source: 2XL Home Digital Catalog

Online catalogs are a versatile way to approach seasonal campaigns; you can create an inspirational and personalized Ramadan-specific catalog, schedule it, and have it live for just that period. You can also view the performance through analytics and measure success. 

Based on the data shared below in Step 4, 82% of social media viewers engage with cooking and recipe content during Ramadan. The online catalog format is great for this type of content as it allows you to include lots of rich, interactive media such as GIFs, videos, and slideshows. People can also download the catalog as a PDF and print it for easy use in the kitchen or to share with family and friends. 

Using online catalogs to add value to your consumers during Ramadan is a good way to foster customer relationships.

Step 4: Using Instagram and Facebook for Ramadan video content

During Ramadan, over 90% of consumers engage with social media, predominantly spending time on Facebook and WhatsApp. Research conducted by Arab News revealed a 30% surge in social media activity within Saudi Arabia throughout the holy month, with individuals dedicating an average of eight hours daily to different platforms.

According to findings from TGM Research, 81% of shoppers prefer to access content via mobile devices. Social media (74%), messaging applications (70%), and online video viewing (64%) closely follow in popularity. WhatsApp, YouTube, and Facebook emerged as the leading platforms of choice during this period.

Data from Viden

What are good strategies to focus on when planning your Facebook and Instagram campaigns? Based on the trend data above, video is where you put your energy. You don’t need expensive equipment to create product videos or video-style recipes — these can easily be created on Canva.

The golden rule for video content is to keep it short and ensure that it always adds value to the viewer. Ramadan has some great topics that are perfect for the video medium; follow the how-to style video, gift ideas, DIY, and cooking clips to succeed. Adobe has shared a very helpful article on creating successful cooking videos.

Step 5: Using AdWords to create a targeted Ramadan keywords campaign

Use Google AdWords to target specific Ramadan-related keywords. Google AdWords or Paid Search is great because you can get good exposure and awareness immediately, making it the perfect platform for a seasonal campaign; medium.com has done a good job summarizing the key things to consider when creating your campaign. 

Valuable terms to include could be; “Ramadan 2025”, “Ramadan gifts,” “Eid decoration ideas,” or “Ramadan 2025 special offers.” The key thing to remember when choosing your keywords is to look at search volume, ensure they are long tail as they will be less competitive and expensive, and also make sure to use phrases or exact matches to avoid wasted spend. Another tip is to pair your keyword with a location — this reduces cost as competition can be lower, but relevancy is also higher, increasing your quality score — an example would be something like “Ramadan Dubai.”

The potential of Ramadan 

The holy month of Ramadan offers businesses immense potential to grow their brand and connect with customers on a deeper level. You can ensure your brand stands out by employing a comprehensive Ramadan sales strategy that includes visually appealing designs, personalized email campaigns, interactive online catalogs, engaging social media activities, and targeted AdWords campaigns. 

Embrace these creative ideas to make your Ramadan 2025 sales strategy successful and truly memorable for your customers.

If you want to test out online catalogs in your strategy this year, why not sign up for a free trial?