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Generative AI: Dive into one of the hottest Marketing Tools of 2024

Two images of the same orange chair. Left: The image has a blue background. Right: The image has no background.

As we enter 2024, the marketing landscape continues to evolve astonishingly, driven primarily by advancements in generative AI and AI tools. This technological revolution reshapes how brands interact with their audience, creating more engaging, personalized, and visually appealing content.

According to LinkedIn, one of the most significant impacts of Generative AI in retail is its ability to transform customer engagement. Generative AI takes personalization to new levels, allowing retailers to analyze large amounts of customer data and create tailored experiences that match individual preferences.

Among the many tools and platforms leveraging AI, Canva, GoDaddy, and Notion have made significant strides, making it vital for other brands to keep up with offering innovative solutions to meet the dynamic needs of today’s digital marketers.

Canva: Simplifying Design with AI-Powered Background Removal

Canva, a leader in graphic design tools, has been at the forefront of integrating AI into its platform to simplify design tasks. A notable feature is Canva’s one-click image background remover.

This tool exemplifies the power of generative AI, allowing users to erase clutter and highlight their subjects effortlessly. It’s as simple as dragging and dropping an image file and removing the background with a single click. The result is a clean, professional-looking image ready for use in various projects and presentations.

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Notion: Streamlining Workflows with AI

Notion, another key player, has leveraged AI to enhance its all-in-one workspace.

Their AI integration, as showcased on their product page, significantly enhances productivity and creative processes in marketing. The AI add-on, available with any paid plan, offers a range of features like Q&A, writing assistance, and autofill for tables. It helps quickly find information, brainstorm, and turn overwhelming data into clear insights.

Notion AI also aids in writing, with capabilities to handle technical jargon, provide translations, and adapt voice and tone. This tool is tailored to improve efficiency in managing wikis, projects, and documents, making it a valuable asset for marketers looking to streamline workflows and enhance content creation.

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GoDaddy: Allowing anyone to become a website developer

GoDaddy has embraced generative AI to revolutionize website creation; this has been especially valuable for small businesses that don’t have a lot of cash to invest in development hours. Their tools are designed to automate building websites by using user information.

This approach simplifies the web development process, making it more accessible to individuals without technical expertise. Users can quickly generate a fully functional and aesthetically pleasing website tailored to their needs by inputting basic information and preferences. This innovation significantly reduces the time and effort required to launch a web presence, democratizing website creation for a broader audience.


Publitas: Innovating Digital Catalogs with AI Background Removal

In keeping up with the evolving needs of users and market capabilities, Publitas has introduced an exciting new feature within its digital catalog platform – a built-in background removal tool within dynamic product hotspots.

This tool allows marketers to create dynamic product hotspots effortlessly, select the product image, tick the “Remove background” checkbox, and watch as the AI precisely removes the background, leaving a clean, focused image of the product. This feature is particularly beneficial for e-commerce platforms and digital marketers who rely on catalogs to showcase their products in the most appealing way possible.

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The Impact of Generative AI on Marketing

The introduction of these AI tools marks a significant shift in digital marketing. They enable marketers to create high-quality, engaging content faster and more efficiently. Generative AI, in particular, can automate and enhance creative processes, from graphic design to content creation. This automation saves time and resources and opens up new possibilities for personalization and creativity in marketing campaigns.

Looking ahead, the role of AI in marketing is expected to grow exponentially. As AI technology advances, we can anticipate more sophisticated tools that will further simplify complex tasks and provide deeper insights into consumer behavior. This progression will enable marketers to create highly targeted, compelling content that resonates with their audience, driving engagement and conversions.

In conclusion, 2024 is witnessing a remarkable trend in marketing using generative AI and AI tools. The advancements by platforms like Canva, with its user-friendly background remover, and Notion, with its streamlined workflows, demonstrate the growing importance of AI in enhancing productivity and creativity. Publitas’ integration of an AI background remover within its digital catalog platform is a testament to the ongoing innovation in this space, catering to the specific needs of digital marketers.

As these tools continue to evolve, they will undoubtedly play a crucial role in shaping the future of marketing, offering unprecedented opportunities for brands to connect with their audience more meaningfully and efficiently. The marriage of AI with marketing tools is not just a passing trend but a paradigm shift that will redefine the marketing landscape for years.

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