With over 11 million monthly visits to digital catalogs made with Publitas, we wondered who are using these publications and how. We dug through a ton of data from February 2014 to compile the most interesting facts and figures around digital catalog usage. When are digital catalogs viewed most? Are they used more by men or women? Do digital catalogs perform differently on different device categories? Read on to find out.
Back in December, we introduced hotspots with adjustable areas and icons. Speaking to our customers, it's become clear to us that many of them either don't know that it's possible to turn on hotspot icons, or they don't understand why they should turn icons on. If either of these is true for you, you should read this post.
We’ve been working hard on bringing you a ton of new improvements, notably adding the option to change the default mouse-over and call-to-action texts. Read on to find out what other stuff is new.
You'd be surprised to find out how many people are using their smartphones in-store, and even more so what they use them for. According to the latest eCustomerServiceIndex (eCSI) results from IMRG and eDigitalResearch, the number of people using their smartphones in-store is increasing. More than two thirds of consumers (70%) are walking into stores and bringing their mobile devices with them. To help you serve these customers better, we've described four ways you can optimize the in-store experience for mobile users.
We've been working hard to improve the hotspot editor and make it feel much more responsive. The latest changes make the editor easier to use and will help you produce your catalogs more efficiently. As usual, we’ve added some new features too. You can now reorder products within a product hotspot, and you can customize the hotspot mouse-over text. It's now also much easier to add products to your hotspots using the product feed.
Do you love your customers because they pay you money or because you want to serve them? As Seth Godin pointed out earlier this week, these are two completely different answers to the same question, and they offer some food for thought. In an era where marketing is becoming increasingly more expensive and organizations are judged by their focus on service, how effectively are retailers using the available channels to care for their customers? In this post, we’ll be looking at how retailers with omnichannel strategies compare to those without, and what you can do to improve your customer service across multiple channels.
Cars are super handy in getting us from A to B, and they come in all forms and with different price tags. They can be fast, beautiful, comfortable, efficient, cheap, expensive—you get the point. Here’s the thing though: you’re not going anywhere without fuel. It’s pretty much the same with your digital catalogs. E-catalogs are great for boosting your conversion rates, but they’re useless if no one can visit them. To really get the most out of your digital catalogs, you’ll need to drive traffic to them. We know that traffic generation can be tricky, so we decided to write a series on our blog about how you can distribute your digital catalogs to increase your pageviews.
We have completely reworked the way hotspots work in Publitas. You can now set your hotspot’s click area by drawing a rectangle that can be resized at a later point.