Ah, the holiday shopping season. For retailers, the battle for shoppers’ attention, and ultimately their wallet, is on yet again. This year though, things are a bit different. We’re seeing two big trends that change the game for retailers. And three solutions help retailers maximize shopper engagement this year and beyond.
eCommerce has been growing steadily for decades. But with the current Covid-19 pandemic, eCommerce penetration has suddenly skyrocketed, raking in 10 years worth of growth over the past 3 months. That’s remarkable!
Clearly, now is the time for marketers to take a good look at the state of the eCommerce market, to see where they can improve their digital offerings and eCommerce experience.
Covid-19 has radically changed the way brands communicate with their clients. 97% of companies have sped up their digital transformation process due to the pandemic. How are they doing that, you ask? Well, if you look at the statistics, giving shoppers a personalized online experience is a huge area for growth. And guess what… that’s where online catalogs come in.
Many of today's catalogs have undergone a shift to align more with 21st century design and inspirational marketing. These catalogs are employed as top-of-funnel resource to drive online or offline purchases later down the line. About 70% of shoppers agree that the catalog stimulates online purchases, and “quality catalog design promotes approximately twice as much web page browsing at a company’s site”.
With that in mind, I plowed through all recently uploaded catalogs on our platform to discover the latest catalog design trends. I also selected some of the most beautiful examples to share in this post. Read on to learn about the latest trends and find some design inspiration.
We reviewed many of 2018’s predictions shared by industry experts to try and answer that question. Read on to discover which trends are relevant for your online catalogs, and how you can leverage these trends to your benefit.
As we’re working hard to make a dent in our 2018 goals, I wanted to take some time to review last year’s catalog usage. Does 2017 reveal the same catalog usage trends we’ve seen before? Read on to take a look at our infographic and find out.
(Spoiler alert: Mobile traffic is still growing at an insane pace.)
Personalization is a huge topic right now, and we dare to agree it’s the heartbeat of modern marketing. That’s why we teamed up with Nextail to help Blokker Holding pilot their first dynamic, personalized flyers. To share this story and its learnings, we’ve interviewed Peter Scholtes, Director Online Marketing at Blokker Holding & Nextail.
Read on to find out why Blokker Holding decided to publish dynamic flyers, how dynamic flyers contribute to their business and how Publitas & Nextail made this possible.
The holiday season can be a real tug of war as retailers are battling for shopper attention. And it’s easy to see why: shoppers are willing to spend $608.06 on gifts for their friends and family this holiday season. According to the same report, almost two-thirds of holiday shopping will be done online.
One way to remain competitive in this environment is by publishing an online gift guide. Make sure to read on as we describe four ways how an online gift guide can help boost your holiday sales.
Simplicity and user-friendliness are at the core of our design philosophy. But even a simple and clutter-free design might hide a few secrets.
In this post, we’ll share a few of the lesser-known Publitas tips and tricks. Some are productivity hacks that can save you a lot of time, others are neat features that can provide value for your catalogs and flyers.
For as long as we can remember, the catalog has been a vital part of the shopping experience. Catalogs are so ingrained in our daily lives that it can be easy to forget they have a very rich and interesting history.
Why was the first catalog created? What catalog trends went in and out of fashion? How did the catalog develop into what it is now?
Read on if you’d like to find out, as we present the history of the catalog, including some flashbacks to great vintage material.