Just as investing in SEO and SEA are great ways to increase your online reach, we believe that comparison shopping engines (CSEs) can be equally effective in driving visitors to your online store. By enabling people to compare prices online, CSEs play a crucial role in a customer's purchasing process. If your online store isn't on these CSEs, you're missing out. Find out what you can do to change that.
E-commerce is still booming, especially on mobile devices. Tablets and smartphones are perfect for browsing weekly ads and catalogs, and with the ability to buy things directly inside them, they will be an increasingly important driver for revenue in the years to come. For optimal results, you should focus your efforts on making the online shopping experience as pleasant as possible for these users. This means giving your tablet users a great user experience in terms of ease of use, but also in the way they can pay you.
When you think about design and e-commerce, emotion might not be the first thing you think about. But we think you should. To get visitors to buy your product, appealing to their emotions is too powerful a strategy to ignore.
The distribution of digital publications is something else than distributing offline, paper publications. But it's not the same as the distribution of normal webpages either. Digital publications are a bundle of pages and are mostly distributed with the objective of keeping these bundles intact. They are published periodically, so you want people to keep coming back to them. If you do this right, your publications will become something your visitors will look forward to. Needless to say, these recurring visitors are very valuable.
One of the most defining features of Publitas is that people can shop directly from your publications. It is an improvement of its analog equivalent: your users no longer have to remember (or tear out) a relevant offer from your weekly ads. They can just put it in their basket and checkout after they have finished browsing.
A great benefit of making your publications available online is that they can easily be found. We already wrote about how we make sure your publications are optimized for search engines. In this post, we want to show you quick wins that can get you a better ranking in search engines.
HTML5 is not a programming language in itself, but an advancement of the HTML markup language. HTML is what made browsing pages with links on the web actually possible. What makes version 5 so notable is that it adds many new features such as video, audio, and interactive elements that allow us to slowly move away from Flash. We already started this process a while ago as Apple sort of forced us to. We’re glad they did, though. Let us explain why.
You can only be an expert in selling if you understand what makes humans tick. This goes as much for designing online shopping experiences as it does in the real world.
Tablets are perfect for browsing digital catalogs, weekly ads, and magazines. We also believe they are perfect shopping devices. Needless to say, we are very happy with the results of recent research in this area, which have revealed tremendous growth in the use of tablets for e-commerce.
After publishing your newest issue online, what do you do? Probably sit back and enjoy your visitors number climbing up. Of course, that is a lot of fun, but there’s a lot more to measure than simple pageviews. Knowing how to correctly analyze and interpret your statistics gives you ammunition for upcoming choices regarding your design, content strategy and publication schedule. In this post, we will help you on your way to data-driven decisions.