Publitas Blog

Mobile phone playing video of a woman wearing sunglasses. A pop-up shows the sunglasses with an add to cart button.

Shoppable Content

How Interactive Video Is Changing the Game for Retailers and E-commerce

Prepare for the busiest shopping time of the year with these strategies for updating your gift guide! Follow these tips and make sure that your store is ready for Black Friday shopping.

Black Friday

Is Your Gift Guide Ready for the Black Friday Shopping Season? Actionable Tips, Strategies, and More

Black Friday

Black Friday

Black Friday 2021: Months of Sales, Mobile Shopping Habits, and the Importance of Gift Guides

Discover a list of six fashion brands utilizing Publitas to create beautiful, digital online catalogs. See how they are creating engaging and interactive content to reach their customers.

Inspiration

Six Fashion Brands That Publish Online Catalogs with Publitas

How Publitas Keeps Your Content and Information Secure

Security

How Publitas Keeps Your Content and Information Secure

Monitor and measure what matters most in your catalog – with Google Analytics, Tag Manager and Data Studio! Learn how to use these three tools together to gain an insight into customer preferences and behavior.

Tips and Best Practices

Measuring Your Catalog With Google Analytics, Tag Manager, and Data Studio

Check out these amazing gift guides ideas and inspirations for 2023! From stocking stuffers to show stopping presents, we have you covered this year.

Black Friday

Tips, Ideas, and Inspiration for Your Gift Guides in 2021

What do content marketing and groceries have in common? Find out how content is drastically changing the way consumers shop for their groceries today!

Shoppable Content

How Content Is Shaping the Way Consumers Shop for Groceries

Creating More Attractive Catalogs

Inspiration

Creating More Attractive Catalogs

Learn about the six unique types of shoppers — from impulse buyers to committed penny-pinchers — and discover how best to convert them with this guide.

Customer Service

Infographic: Six Different Shopper Profiles and How to Convert Them

Are you looking to save time and money on managing your product feeds? Introducing our Ecommerce Product Feed Manager — an easy, efficient way to manage product information and increase sales!

Tips and Best Practices

What’s an Ecommerce Product Feed Manager and How Does It Help Save Time?

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