Publitas Blog — Discovery Commerce And Shoppable Content

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Inspiration

French Retail Group Results in P4: A Turning Point Toward Proximity, Digital, and Personalization

A video of a couch floating above a magazine page about that couch to indicate short-form videos can be embedded in digital catalogs.

Tips and Best Practices

How to Create Successful Short-Form Videos for Your Digital Catalogs

A shopping cart on a blue background with the message: "Checkout Complete", to indicate reduced cart abandonment.

Tips and Best Practices

Navigating Cart Abandonment: Expert Insights to Beat The 70% Average

A digital catalog on a mobile phone with callouts comparing KPIs vs. industry benchmarks. For example, read percentage is 11% above the benchmark.

Reports

Industry Benchmarks for Digital Publications: Engagement Metrics Every Business Should Track

Sunglasses are replaced with a raincoat during rainy weather to indicate weather-based marketing.

Tips and Best Practices

How to Capitalize on Weather-Based Marketing Trends Using Dynamic Capabilities

Three images showing home decor in natural, earthy tones to indicate home decor trends.

Inspiration

Fresh Finds: Explore Spring Home Decor Trends for Retailers

Creative Easter-Holiday Retail Campaign Ideas That Work

Inspiration

Easter-Holiday Retail Campaign Ideas

The concept of search by photo explained. Left: a photo of jeans. Right: Products that match those jeans.

eCommerce

Implementing Visual Search: A Comprehensive Guide for Retailers

Ramadan catalog inspiration. A collection of spreads from Pan Home's Ramadan catalog with beautiful Ramadan gifts such as a tea pot.

Inspiration

Ramadan Online Catalog Inspiration: Features to Focus On

Image shows a block with a screenshot of a Youtube Ramadan best ads video and an image of a bed with green linen and some Ramadan decor

Inspiration

Maximize Your Ramadan 2025 Sales with These 5 Essential Strategies

Left: A woman browsing for white carpets. Right: A man browsing for a blue couch.

Personalization

The Rise of Hyper-Personalization in Retail and E-commerce

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