“You can't improve what you can't measure,” so the saying goes. That’s why we have key performance indicators (KPIs). They are essential for any retailer because they help measure progress, and therefore help achieve goals. But selecting the right KPIs is equally important for online retailers. So how do you select the right KPIs?
With the rise of online shopping worldwide, social media has undoubtedly been of great aid to retailers in different ways. We want to discuss how the rise of Pinterest, a photo sharing website that allows users to create and manage image collections, can help retailers boost their sales.
Measuring the success of your digital publications begins with looking at the most important visitor statistics. Knowing how to correctly analyze and interpret your statistics helps you understand your visitors. In turn, this allows you to make informed decisions regarding future design and content strategy. Social media metrics are different than ‘normal’ visitor statistics because they try to measure the spread of social media interactions. You’ll need to fiddle around a little bit to measure them properly, as they are not easily measured with Google Analytics. But don’t let that put you off, because it’ll be worth your time.
You can try to explain something for hours, use all kinds of synonyms and definitions, but sometimes the most effective way to explain, say a pyramid, is to show people what it actually looks like. Having said that, we won’t really talk about how to explain a pyramid. Instead, we will focus on why online retailers should pay attention to their visual communication. Because, as the age-old adage goes, sometimes pictures are indeed worth a thousand words.
Just as investing in SEO and SEA are great ways to increase your online reach, we believe that comparison shopping engines (CSEs) can be equally effective in driving visitors to your online store. By enabling people to compare prices online, CSEs play a crucial role in a customer's purchasing process. If your online store isn't on these CSEs, you're missing out. Find out what you can do to change that.
E-commerce is still booming, especially on mobile devices. Tablets and smartphones are perfect for browsing weekly ads and catalogs, and with the ability to buy things directly inside them, they will be an increasingly important driver for revenue in the years to come. For optimal results, you should focus your efforts on making the online shopping experience as pleasant as possible for these users. This means giving your tablet users a great user experience in terms of ease of use, but also in the way they can pay you.
The distribution of digital publications is something else than distributing offline, paper publications. But it's not the same as the distribution of normal webpages either. Digital publications are a bundle of pages and are mostly distributed with the objective of keeping these bundles intact. They are published periodically, so you want people to keep coming back to them. If you do this right, your publications will become something your visitors will look forward to. Needless to say, these recurring visitors are very valuable.
One of the most defining features of Publitas is that people can shop directly from your publications. It is an improvement of its analog equivalent: your users no longer have to remember (or tear out) a relevant offer from your weekly ads. They can just put it in their basket and checkout after they have finished browsing.