Publitas Blog — Discovery Commerce And Shoppable Content

Image shows the chatgpt shopping platform and a woman holding shopping bags with a shopping cart graphic

Tips and Best Practices

A Retailer’s Guide to ChatGPT Shopping: What It Is and How to Get Your Products Featured

Illustration of a guy and girl shaking hands. Both profiting from affiliate marketing.

Tips and Best Practices

How Retailers Can Use Affiliate Marketing to Increase AOV

Logos Publitas and Offerista

Reach

The future of the brochure: Offerista and Publitas launch Europe-wide cooperation

An illustration of a retail space that combines screens and digital technology with real-world shopping. It is the header for the blog about visual merchandising.

Inspiration

Transform Your Digital Catalog with Visual Merchandising Techniques

A catalog illustration with various content accessibility related icons such as a braille icon, a hearing device, and audio as screen reader.

Accessibility

Increasing Digital Content Accessibility for Retail Marketing Success

A video of a couch floating above a magazine page about that couch to indicate short-form videos can be embedded in digital catalogs.

Tips and Best Practices

How to Create Successful Short-Form Videos for Your Digital Catalogs

A shopping cart on a blue background with the message: "Checkout Complete", to indicate reduced cart abandonment.

Tips and Best Practices

Navigating Cart Abandonment: Expert Insights to Beat The 70% Average

A digital catalog on a mobile phone with callouts comparing KPIs vs. industry benchmarks. For example, read percentage is 11% above the benchmark.

Reports

Industry Benchmarks for Digital Publications: Engagement Metrics Every Business Should Track

Sunglasses are replaced with a raincoat during rainy weather to indicate weather-based marketing.

Tips and Best Practices

How to Capitalize on Weather-Based Marketing Trends Using Dynamic Capabilities

Three images showing home decor in natural, earthy tones to indicate home decor trends.

Inspiration

Fresh Finds: Explore Spring Home Decor Trends for Retailers

Creative Easter-Holiday Retail Campaign Ideas That Work

Inspiration

Easter-Holiday Retail Campaign Ideas

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