Introducing Start Smart
Most platforms hand you a login and let you figure the rest out. Start Smart is Publitas’ structured implementation program. Each customer that enrolls has the benefit of a dedicated consultant, a documented plan, and seven sessions that help you make the most of your investment in our platform.
- ~8–10 weeks, start to handover
- 7 structured sessions
- 1 dedicated consultant
What Start Smart is
Start Smart is Publitas’ proven path to launch. Built from hundreds of client implementations into a repeatable sequence, it combines a fixed methodology, real best practices from the market, and one dedicated expert, so your team adopts the platform with confidence and publishes optimized content from day one.
Faster time-to-value
A structured implementation tailored to your goals, not a generic checklist.
Tailored expertise
One dedicated implementation consultant guides your team through every step.
Launch with confidence
Clear objectives, proven best practices, and a roadmap for what comes after.
Why DIY onboarding doesn’t work
It’s entirely possible for teams to onboard without consultative support. But without a structured path, there is a risk of underutilization. That means:
Time lost
Your team spends its first weeks figuring out what the platform can do, instead of using it optimally from the start.
Missed opportunities
Publications go live based on assumptions, not on the patterns that are proven to perform.
Missed performance
Business decisions get made without a baseline, a benchmark, or any measurable success metric to check them against.
How it works
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1
Pre-Kick-Off Intro
Your consultant introduces themselves and aligns expectations, gathering your current performance data, team, and goals before work begins.
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2
Kick-Off
A working session where goals get documented, not just discussed — KPIs, benchmarks, the Wish-List, and tracking tools are all set up here.
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3
System Training
Your team gets full, hands-on platform training alongside setup, optimization, and best-practice guidance.
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4
Performance & Best Practices Workshop
A hands-on look at what great publications do — layout, mobile design, interactivity, and CTAs — applied directly to your work with a documented action plan.
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5
Ad-Hoc Training Calls
Deep-dives on whatever comes up, booked directly with your consultant — included throughout, with no ticket queue.
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6
Insights & Data Review
Your first real results are benchmarked against your baseline and the industry, with next actions assigned.
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7
Program Completion
KPIs get measured, milestones celebrated, and your Wish-List is handed off to your CSM for a clean transition.
Start Smart vs. standard CSM onboarding
| Feature | Start Smart | CSM Onboarding |
|---|---|---|
| Duration | ~8–10 weeks, structured | Flexible / ad-hoc |
| Dedicated consultant | Single point of contact throughout | Shared CSM coverage |
| Goals & KPIs | Defined at kick-off, tracked to close | Covered in onboarding call, not tracked |
| System training | Structured platform training based on your implementation needs | Single training session |
| Platform configuration | Hands-on setup & optimization | Client-led |
| Design & best practices | Dedicated workshop + review | Not included |
| Ad-hoc calls | Included throughout | Limited |
| Analytics & performance | Review at each milestone | Not included |
| Client Wish-List | Feature requests captured & escalated | Not included |
| Closing call + documentation | Included throughout | Not included |
What success looks like
Understand how to use the platform to its fullest potential
Have a clear set of KPIs and benchmarks to measure against
Have published your first optimized publication
Have a roadmap of next steps tailored to your goals
Why clients choose Start Smart
Faster adoption
Your team becomes confident and productive with Publitas sooner, not eventually.
Industry benchmarking
Best practices and benchmarks pulled from real customer implementations, not theory.
Dedicated consultant
One implementation expert guides your team from first contact to handover.
Strategic planning
Goals and success metrics get written down at kick-off, day one — not improvised later.
Structured implementation
A proven, repeatable methodology that reduces risk and keeps the project on track.
Documented outcomes
Your Goals document and Wish-List are handed to your CSM at closing — nothing gets lost.
Start Smart. Stay Smart.
Set measurable goals, fully adopt the platform, and build a roadmap for growth – with a retail content expert guiding you every step of the way.