Simplifying Global Catalog Management: Ansell Lighting’s Digital Transformation with Publitas
Location: Global (17+ countries)
Industry: Lighting Manufacturing
Website: ansell-lighting.com
Ansell Lighting is a global leader in lighting innovation, designing and manufacturing premium solutions for commercial, industrial, retail, and architectural applications. With over 20 years of expertise and operations in more than 17 countries, Ansell delivers high-quality lighting products through the wholesale channel to electricians and specifiers worldwide.
As Marketing Manager, (Spokesperson) and the team lead global brand strategy and product marketing across a diverse lighting portfolio, driving campaigns that showcase innovation, support trade partners, and strengthen Ansell’s position as an industry leader.
In search of a more efficient and interactive way to manage its extensive product catalogues, Ansell Lighting partnered with Publitas to modernize its digital publication strategy.
Challenge
Before Publitas, Ansell relied on a traditional flipbook solution. Each PDF catalogue, often exceeding 500 pages, had to be manually uploaded and individually linked page by page.
This process was highly time-consuming and difficult to manage at scale.
Additionally, the team wanted:
- Direct linking from catalogue products to their website
- Greater interactivity, including product images and videos
- Support for multiple markets, brands, and languages
- A more intuitive and manageable system
- Improved analytics and performance visibility
Managing separate catalogues for different markets, including Spain with its own API feed and localized content, added further complexity.
Solution
Publitas provided a scalable and intuitive platform that addressed Ansell’s operational and strategic needs.
Key capabilities included:
- Automatic linking of uploaded PDFs to Ansell’s product database and website
- API integrations to support multiple markets, languages, and sub-brands
- Unlimited publications, enabling all catalogues to be hosted without restriction
- Easy page-level updates without re-uploading entire catalogues
- Enhanced interactivity with richer product presentation options
- Advanced analytics on opens, time spent, and page performance
Results
With Publitas, Ansell Lighting significantly improved efficiency and flexibility in its catalogue management:
- Faster publication of new catalogues compared to the previous system
- Automated product linking, reducing manual work
- Simplified management of multi-language and multi-brand catalogues
- Quick page-level updates to respond to market changes
- Deeper analytics insights into catalogue engagement and product popularity
The improved analytics now allow the team to track catalogue opens, time spent, and most-viewed pages. These insights directly inform marketing campaigns and help identify high-performing products.
Publitas has also supported Ansell’s transition from printed materials toward a more digital-first approach. Catalogues are now available online anytime, making it easier for wholesalers, electricians, and specifiers to access up-to-date product information.
“A great tool allowing you to extend the reach of your marketing materials easily to your customers.”
Where the previous solution required extensive manual setup and limited scalability, Publitas delivered automation, flexibility, and actionable insights, empowering Ansell Lighting to streamline global catalogue management and better support its sales network.
If you believe your organization could benefit from a more efficient and scalable digital catalogue solution, contact our Enterprise Team to learn more.
