Location: Panama
Industry: Retail (Technology, Appliances, Home & Furniture)
Website: https://rodelag.com
With more than 75 years in the Panamanian market and 16 stores nationwide, Rodelag is a leading retail chain specializing in technology, appliances, furniture, and home products. Known for its strong connection with local consumers, Rodelag continuously evolves to stay competitive in an increasingly digital and fast-paced retail environment.
As part of its 360° marketing strategy, digital catalogs play a central role in aligning ATL and BTL campaigns, social media, email marketing, paid media, ecommerce, and physical stores into one cohesive promotional ecosystem.
In 2025, Rodelag partnered with Publitas to transform its digital catalogs from static PDFs into measurable, interactive, and ecommerce-connected sales tools.
“Publitas transformed our catalog from a static monthly deliverable into a strategic, measurable sales channel. Today, every interaction inside the catalog gives us insights that help us optimize campaigns, prioritize products, and drive real commercial results.”
Before adopting Publitas, Rodelag produced monthly PDF catalogs built entirely from scratch. Each page required manual design work, including:
While visually complete, this process created several operational and strategic challenges:
From a customer perspective, the PDF format was static and non-interactive, limiting engagement and reducing its ability to drive measurable conversions.
In a highly competitive and digitalized retail landscape, Rodelag recognized that a catalog could no longer function as just a graphic asset. It needed to become a connected, measurable sales channel integrated directly with ecommerce.
After evaluating solutions based on key criteria — ecommerce integration, price automation, advanced analytics, ease of editing, and ability to drive store traffic — Rodelag selected Publitas.
From the outset, the goal was not simply to digitize a PDF, but to transform the catalog into a commercial asset connected to real-time business data.
With Publitas, Rodelag gained:
The onboarding process was structured and collaborative. The Publitas team worked closely with Rodelag’s design department to ensure proper implementation and alignment with commercial objectives. Following onboarding, Rodelag successfully launched its first Publitas-powered catalog the very next month.
The impact on internal workflows was immediate.
Previously, the design team invested significant hours in repetitive manual tasks such as updating prices, adjusting credit installments, correcting errors, and re-exporting entire PDFs for small changes.
With Publitas:
The team shifted from operational execution to strategic optimization.
“In a competitive retail environment, agility and data are everything. Publitas allows us to connect our catalog directly to ecommerce, automate processes, and make smarter decisions based on real user behavior. It has elevated both our efficiency and our customer experience.”
Since implementing Publitas, Rodelag has seen higher-quality traffic and stronger engagement, with catalog interactions reducing bounce rates below benchmarks and driving more intent-driven users, resulting in improved operational, strategic, and conversion impact.
Interactive content has driven longer browsing times than the market benchmark, along with high open rates and page views. Users actively navigate through offers, engage with product hotspots, and interact with dynamic elements.
The increase in engagement has translated into more product clicks and a higher likelihood of conversion. The catalog now functions as a true sales driver rather than a static informational document.
During the August 2025 campaign, Rodelag achieved outstanding results in visits, clicks, and interaction within the catalog. The performance was also reflected in increased traffic and sales in physical stores.
The catalog acted not merely as promotional support, but as a high-performing traffic and engagement generator. Aggressive promotional offers drove significant product clicks and notable ecommerce conversions.
Publitas analytics now play a critical role in Rodelag’s marketing strategy. The team can monitor:
These insights directly influence:
The catalog has become a measurable performance channel integrated into the broader omnichannel strategy.
In an increasingly demanding retail environment where commercial speed and customer experience are decisive, Publitas allows Rodelag to operate with greater agility, precision, and data focus.
By integrating catalog, analytics, and ecommerce, Rodelag has strengthened its ability to:
In 2026, Rodelag plans to further refine attribution models to measure the catalog’s direct contribution to ecommerce revenue with greater precision. The focus will be on deeper conversion tracking and optimization based on real sales data.
If you think your company can benefit from similar customer solutions please contact our Enterprise Team.
