Location: Peru
Industry: Consumer Electronics Retail
Website: https://www.coolbox.pe/
Coolbox is a leading Peruvian technology retailer with a strong omnichannel presence, operating both through ecommerce and more than 140 physical stores nationwide. The company specializes in consumer electronics and focuses on continuously improving how customers discover and explore products online.
Within Coolbox’s digital marketing strategy, performance campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and Bing Ads play a critical role in driving traffic, conversions, and brand visibility. Digital catalogs complement this ecosystem by allowing the company to present campaigns and promotions in a visual, organized, and interactive format.
“Publitas allows us to turn our catalogs into an interactive digital experience that brings together promotions, product discovery, and branding in a single space. It helps us communicate our campaigns in a much more dynamic and engaging way for customers.”
Before implementing Publitas, Coolbox promoted its products mainly through individual creative assets designed for paid media campaigns.
While these creatives were effective for highlighting specific promotions, they did not provide a unified format where customers could browse multiple products and campaigns in one place.
This approach created several operational and marketing limitations:
For the marketing team, these constraints meant more production work and reduced agility when reacting to fast-changing promotional campaigns.
Coolbox implemented Publitas to transform its promotional catalogs into interactive digital experiences aligned with modern online shopping behavior.
With Publitas, the marketing team can now:
Ease of use and flexibility were key reasons for choosing Publitas, allowing the team to quickly create and manage catalogs while incorporating interactive elements and product links.
The onboarding process was smooth, with the Publitas team supporting the implementation and helping the marketing team explore new opportunities to integrate catalogs into digital campaigns.
Since adopting Publitas, Coolbox has significantly improved the way its team manages digital catalogs.
The platform allows the team to update content, organize products, and distribute catalogs across multiple digital channels much faster. This agility enables the marketing team to align catalogs with the pace of their commercial campaigns.
Instead of creating multiple static creatives, the team can now centralize campaigns within a single interactive catalog that highlights promotions, product categories, and purchase benefits such as free delivery or installment payments.
Since implementing Publitas, Coolbox has seen meaningful improvements in customer engagement and campaign performance.
One of the most valuable outcomes has been the ability to reactivate inactive customers by distributing catalogs through email and SMS campaigns, generating incremental sales and expanding campaign reach.
During the “Santa Cool” Christmas campaign, Coolbox used its digital catalog to present key seasonal categories and promotions in a structured and engaging way.
The catalog highlighted special benefits such as interest-free installments and free delivery, helping customers explore holiday offers easily and generating sales shortly after the campaign launch.
“One of the biggest advantages of Publitas is that it gives us clear visibility into how users interact with our catalogs. Understanding which products receive more clicks and which sections drive the most engagement helps us optimize future campaigns and make better marketing decisions.”
Publitas analytics have become an important part of Coolbox’s campaign optimization process.
The marketing team can monitor:
These insights allow the team to refine product selections, improve catalog layouts, and make more informed decisions for upcoming campaigns.
Within Coolbox’s broader digital strategy, the catalog serves as a connection point between multiple marketing channels.
It can be integrated into:
This flexibility helps Coolbox amplify campaign reach while delivering a more dynamic and engaging experience for customers.
Coolbox plans to deepen the role of digital catalogs in its marketing strategy by integrating them more closely with remarketing campaigns and personalization initiatives.
By leveraging catalog analytics, the team aims to optimize product selection and deliver more targeted promotional experiences that continue to drive engagement and sales.
If you think your company can benefit from similar customer solutions please contact our Enterprise Team.
