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Zmags rebranded to Fastr in 2023 and now positions itself as a headless e-commerce frontend platform for building, testing, and optimizing storefront experiences. RELAYTO serves a different workflow: it uses AI to transform static documents such as PDFs, decks, and videos into interactive, trackable experiences for sales and marketing teams.
This has increased the need for a clear comparison between platforms that appear similar but serve different operational goals. Fastr is better suited to e-commerce frontend execution, while RELAYTO is stronger for AI-powered document transformation. For retail catalog teams, alternative options may offer a more purpose-built fit.
This guide will explain the Zmags vs RELAYTO comparison across use cases, AI capabilities, commerce integration, analytics, pricing, and digital catalog fit to help teams choose the right platform.
| Comparison Area | Zmags / Fastr | RELAYTO |
| Primary use case | Commerce frontend experiences and digital publications | AI-enhanced business documents and content hubs |
| Core audience | E-commerce, digital, and retail marketing teams | Sales, marketing, enablement, and communications teams |
| AI focus | E-commerce experimentation and conversion optimization | Document transformation and engagement analytics |
| Commerce integration | Stronger fit for storefront and commerce backend workflows | Lighter fit for e-commerce; stronger for document journeys |
| Digital catalog fit | Has catalog roots and publication capabilities | Can present documents interactively |
| Pricing visibility | Quote-based; pricing scales by workspace tier, monthly page views, add-ons, and services | $750/month–$2,500/month+; Enterprise quote-based |
Choose Fastr if your priority is e-commerce frontend execution and testing. Choose RELAYTO if your priority is transforming static sales or marketing documents into trackable experiences.
Also Read: Best Relayto Alternatives in 2026: Top Competitors Compared for Ecommerce & Marketing Teams
What Is Zmags (Now Fastr)?
Zmags was founded in 2006 and became known for digital publishing products such as Publicator and Creator Studio. Its earlier market position centered on helping brands create interactive digital publications and commerce-oriented content experiences.
In 2023, Zmags rebranded to Fastr. The change marked a significant repositioning from its original digital publishing roots. Fastr now presents itself as a digital experience workspace for modern commerce teams, with products including Fastr Frontend, Fastr Optimize, and Fastr Publications.
Fastr Frontend is positioned as an AI-native digital experience platform for e-commerce teams. It helps business users design, launch, test, and personalize storefront experiences without depending on developers for every frontend change.
What Is RELAYTO?
RELAYTO is an AI-powered content experience platform. Its core function is to transform technical business content, including PDFs and presentations, into interactive web-based experiences that are easier to navigate, distribute, and measure.
The platform is built for teams that work with complex content across sales, marketing, enablement, and enterprise communication. Its use cases include B2B marketing, product marketing, demand generation, sales enablement, proposals, partner enablement, investor relations, ESG, and employee benefits.
RELAYTO also emphasizes engagement analytics. Instead of treating a PDF or deck as a one-way asset, it helps teams understand how viewers interact with content, which sections hold attention, where users disengage, and which behaviors may signal buying or stakeholder interest.
Zmags (Fastr) vs RELAYTO: Feature-by-Feature Breakdown
Core Use Case: E-commerce Frontend vs. AI Document Transformation
The central difference is workflow.
Fastr Frontend is built for e-commerce teams managing storefront experiences. It supports the creation and testing of digital commerce pages, product campaigns, product listing experiences, buying guides, and other frontend experiences connected to a commerce backend.
RELAYTO is built around document transformation. It helps teams take existing PDFs, slide decks, proposals, reports, and videos and turn them into interactive content experiences with navigation, embedded media, content hubs, and engagement tracking.
What this means for you
If your problem lives inside the e-commerce storefront, Fastr is the closer fit. If your problem lies in sales or marketing documents, RELAYTO is the closer fit.
AI Capabilities
Both platforms use AI as a differentiator, but not for the same outcome.
FastrAI is tied to e-commerce optimization. Its role is to support faster experimentation, adaptive testing, and conversion-focused iteration across storefront experiences. The objective is commercial performance: conversion rate, average order value, revenue opportunity, and speed of campaign execution.
RELAYTO applies AI to content transformation. Its AI helps convert static assets into interactive formats, enhance uploaded documents, create more navigable experiences, and support engagement analysis. The objective is content performance: attention, stakeholder movement, content consumption, and buyer readiness.
What this means for you
Fastr uses AI closer to the commerce experience layer. RELAYTO uses AI closer to the document and buyer engagement layer.
Commerce Backend Integration
Fastr Frontend is the stronger fit when a team needs commerce backend integration. Its positioning is built around ecommerce storefront execution, backend data, inventory-aware experiences, product campaigns, and frontend changes that connect to commerce systems.
RELAYTO’s ecommerce integration depth appears lighter because ecommerce infrastructure is not its central use case. RELAYTO supports interactive documents, content hubs, embeds, analytics, security, and controlled distribution. It is not positioned primarily as a storefront frontend or product-feed-driven catalog system.
What this means for you
If product data, inventory, promotions, and ecommerce backend logic need to shape the live customer experience, Fastr is more aligned than RELAYTO.
Engagement Analytics & Tracking
Fastr’s analytics are more commerce-oriented. The focus is not simply whether someone read a page. It is whether a storefront experience improves business outcomes such as conversions, average order value, campaign performance, and test results.
RELAYTO emphasizes granular engagement tracking for content experiences. Its value is in showing how viewers interact with a document or content journey: what they open, how they navigate, where they spend time, and what content appears to influence next-step readiness.
What this means for you
Fastr tracks e-commerce experience performance. RELAYTO tracks document engagement. The better choice depends on which behavior you need to measure.
Pricing & Contract Structure
Fastr lists Launch, Grow, and Scale workspace plans. Pricing starts with a workspace tier and scales based on monthly page views, with optional Fastr products and services available as add-ons.
RELAYTO lists Team, Business, and Enterprise pricing on its business pricing page. Team starts at $750/month, Business starts at $2,500/month, and Enterprise is custom with annual billing shown for paid plans.
What this means for you
When comparing Zmags vs RELAYTO pricing, budget with procurement discipline. Ask for total annual cost, onboarding fees, support terms, integration scope, data limits, and renewal terms before comparing platforms.
Pros and Cons of Zmags (Fastr)
| Pros | Cons |
| Strong fit for ecommerce teams that need to design, launch, test, and personalize storefront experiences faster. | Overbuilt for teams that only need a simple PDF viewer. |
| Supports a broad range of ecommerce experiences, including homepages, PLPs, PDPs, product campaigns, buying guides, lookbooks, digital catalogs, and content hubs. | Requires a clear e-commerce execution use case to justify the platform scope and implementation effort. |
| Includes publication capabilities for turning traditional catalogs into interactive, shoppable digital catalogs and brochures. | Pricing is harder to benchmark. |
Pros and Cons of RELAYTO
| Pros | Cons |
| Strong fit for transforming business content, including PDFs and presentations, into interactive web experiences. | Not primarily built for ecommerce storefront execution or product-feed-driven catalog publishing. |
| Supports content hubs, buyer journeys, controlled distribution, security settings, and engagement analytics for sales and marketing teams. | May be more than teams need if the goal is only a simple document viewer or basic PDF-to-web experience. |
| Useful for teams that need to track content engagement, stakeholder movement, attention points, and buying signals. | Enterprise pricing and implementation scope should be verified directly. |
What Do Real Users Say? Zmags vs RELAYTO Reviews
Direct review comparisons between Zmags vs RELAYTO are thin because the tools now sit in different categories.
Fastr is evaluated mostly through an e-commerce execution lens. Public case studies and product positioning emphasize speed, reduced developer dependency, backend-connected experiences, and conversion-oriented testing. That is useful for e-commerce teams, but it does not create a clean comparison with RELAYTO’s document-focused use cases.
RELAYTO reviews more often focus on ease of transforming static documents, interactive presentation quality, content hubs, and engagement visibility. Users also note that the platform can take time to learn because it includes many content, design, and analytics features.
Is There a Better Alternative to Zmags and RELAYTO?
Fastr is strongest for e-commerce frontend execution. RELAYTO is strongest for transforming sales and marketing documents into interactive, trackable experiences.
But for retail and e-commerce catalog teams, Publitas may be the more relevant alternative.
Publitas is built more specifically for digital catalog publishing, where the core requirements are product discovery, shoppable interactions, product data accuracy, and catalog performance measurement.
That distinction matters operationally. Catalog teams do not only need interactive content. They need fast mobile performance, product-feed connectivity, shoppable overlays, fewer manual updates, and analytics that show how shoppers move from catalog browsing to product detail or purchase intent.
This makes Publitas a stronger fit when the catalog is treated as a commerce channel rather than a static PDF or generic content asset. Marketing and merchandising teams can use it to publish faster, keep product information current, and understand which pages, products, and interactions support shopper progression.
So, if your current catalog workflow is slow, manual, or difficult to measure, book a demo to see how Publitas can help shoppers move from browsing to product detail and purchase with less operational friction!
How to Choose the Right Content Platform
A useful decision starts with the workflow you need to improve, not the longest feature list.
- Are you building e-commerce storefront experiences, or transforming existing sales and marketing documents into trackable experiences?
- Do you need a commerce backend or product data integration for inventory, pricing, promotions, or product availability?
- Are you actually looking for a digital catalog tool with product feeds, shoppable overlays, mobile usability, and catalog analytics?
- What is your budget and contract flexibility across annual pricing, onboarding, integrations, support, security, and renewal terms?
The right platform is the one that matches the operating workflow: Fastr for e-commerce frontend execution and RELAYTO for interactive document experiences.
Also Read: Looking for a Zmags Alternative? Here’s What Most Teams Realize Too Late
Conclusion
When you compare Zmags vs RELAYTO, both platforms solve different content problems. Fastr is better suited to ecommerce teams that need to build, test, and optimize storefront experiences. RELAYTO is better suited to teams that need to turn static sales and marketing documents into interactive, measurable content experiences.
The right choice depends on the workflow behind the content. But if your priority is retail catalog performance, Publitas offers a more focused path for product discovery, shoppable interactions, accurate product data, and measurable catalog engagement. The best platform is the one that helps shoppers move from browsing to product evaluation with less operational friction.
FAQs
Did Zmags change its name?
Yes. Zmags rebranded to Fastr in 2023. The company now positions itself around e-commerce frontend execution, optimization, and digital publications.
Is Zmags (Fastr) the same kind of tool as RELAYTO?
No. Fastr is mainly for e-commerce storefront experiences and testing. RELAYTO is mainly for turning static sales and marketing documents into interactive, trackable content.
How much does Zmags or RELAYTO cost?
Fastr uses quote-based pricing that depends on workspace tier, page views, add-ons, and services. RELAYTO lists Team from $750/month and Business from $2,500/month, with Enterprise pricing available by quote.
Can RELAYTO or Zmags (Fastr) be used for digital catalogs?
Yes, but with limits. Fastr has digital publication capabilities and catalog roots. RELAYTO can present documents interactively, but it is not built primarily for product-feed-driven retail catalogs.
Is there a better alternative to Zmags and RELAYTO for retail digital catalogs?
Yes. For retail catalog workflows, Publitas is more purpose-built because it supports product discovery, shoppable interactions, product feed connectivity, and catalog performance measurement.
