How Tupperware Drove 2.3M Catalog Opens with a Mobile-First Digital Catalog
Location: Latin America (Global Brand)
Industry: Direct Sales / Consumer Goods
Website: www.tupperware.com.br
Tupperware is a globally recognized brand known for its innovative food storage, preparation, and preservation solutions. With a business model rooted in direct sales and a community of independent consultants, the brand has long relied on catalogs as a core tool for driving product discovery and sales.
As consumer behavior shifted toward digital and mobile-first interactions, Tupperware recognized an urgent need to evolve the catalog experience – moving beyond a digital copy of the printed page and toward something truly interactive, shareable, and built for the way people browse today.
Objective: Bring the Catalog Into the Digital Age
Tupperware’s goal was clear: transform the catalog from a static, print-mirrored format into a modern digital experience that could support consultants and consumers in an increasingly mobile, connected world.
Key priorities included:
- A mobile-first browsing experience that goes beyond the printed replica
- Greater interactivity and visual appeal to drive engagement
- Easier sharing across digital channels, including WhatsApp and social media
- More autonomy for the team in managing and updating content
Challenge: A Digital Catalog That Felt Like a Printed One
Before Publitas, Tupperware worked with a global catalog solution shared across all markets. While it served as a base, it came with significant limitations that held the brand back in the digital environment.
The core problem: the digital experience was essentially a reproduction of the printed catalog – there was no added interactivity, no mobile optimization, and no differentiation to make the digital version more engaging than its physical counterpart.
This created real friction:
- Consultants had limited tools to share catalogs in compelling, digital-native ways
- Consumers encountered low engagement due to poor mobile navigation and lack of interactivity
- The team had little flexibility to test new formats or adapt content quickly
- Conversion and sharing opportunities were constrained by the platform’s limitations
These limitations reduced the team’s ability to keep pace with the digital evolution of their consumers – and constrained Tupperware’s competitive position in a fast-moving market.
"The material we had was basically the printed version replicated online. There was no additional appeal beyond the printed version."
Solution: A Mobile-First, Interactive Catalog Experience Powered by Publitas
Tupperware chose Publitas for its ability to deliver on the criteria that mattered most: a truly mobile-first experience, interactivity that goes beyond the printed page, and seamless integration with digital channels.
Key capabilities that drove the decision:
- Mobile-first navigation designed around how consumers actually browse
- Interactive features that enrich the catalog beyond static content
- Easy sharing via WhatsApp, social media, and other digital touchpoints
- Team autonomy – after the first training session, the team was publishing catalogs the very next day
The implementation was described as seamless: fast onboarding, hands-on support, and immediate usability gave the team full control of the platform from day one.
"The personalized onboarding was excellent - they understand the client's needs and find quick solutions. After the first training, we started working in the tool the very next day."
Measuring Success: Engagement as a Signal of Real Catalog Exploration
Tupperware tracks performance through catalog opens, pageviews, and engagement rates – metrics that reflect how deeply consumers are exploring the catalog, not just visiting it.
KPIs focused on:
- Volume of catalog opens across markets
- Total pageviews as a proxy for depth of engagement
- Engagement rates benchmarked against industry standards
- Sharing and reach across digital channels
Results: Record Reach and Engagement Significantly Above Benchmark
The results since adopting Publitas speak clearly to the impact of a mobile-first, interactive catalog experience.
2.3M+
Catalog opens
from January to May 2026
177M+
Pageviews
in approx. 2 months
+167%
Engagement rates
above industry benchmark
The +177M pageviews figure is particularly notable – it came in significantly above benchmark, reflecting both the reach of Tupperware’s consultant network and the catalog’s ability to hold consumer attention once opened.
Most striking is the engagement rate performance: 167% above benchmark. This is not a passive audience skimming pages – it signals that consumers are actively exploring the catalog, navigating between products, and engaging with content in a meaningful way.
"Publitas is a platform that transforms digital catalogs into more modern, interactive experiences connected to Tupperware's omnichannel strategy."
Operational Impact: Autonomy, Agility, and a More Dynamic Workflow
Beyond the audience metrics, the shift to Publitas has changed how the team works day-to-day.
- Full team autonomy in creating and managing catalogs, without dependency on external support
- Faster content updates and greater flexibility to adapt campaigns
- A stronger foundation for testing and evolving the digital catalog format
This operational shift is critical in a direct sales model, where consultants need up-to-date, shareable materials that work across every digital channel they use.
Strategic Fit: A Cornerstone of Tupperware's Omnichannel Strategy
Tupperware’s use of Publitas extends beyond catalog publishing – it’s a core element of the brand’s omnichannel approach in Latin America.
In a region where mobile penetration is high and digital channels are central to how people discover and purchase products, this integration is a meaningful competitive advantage.
"Publitas helps Tupperware stay competitive in the Latin American market by offering a more modern digital experience aligned with the behavior of consumers in the region."
More Personalization, More Integration, More Impact
Tupperware sees Publitas playing an increasingly strategic role as the brand’s digital transformation continues.
Future ambitions include:
- More personalized catalog experiences tailored to consultant and consumer segments
- Deeper integration with data and analytics to inform content decisions
- Expanded use of interactivity to drive stronger engagement and conversion
- Continued evolution as a central touchpoint in the omnichannel consumer journey
The vision is for the catalog to evolve from a product presentation tool into a dynamic, data-informed channel that connects content, commerce, and community – all optimized for mobile.
Conclusion: A Digital Catalog That Actually Performs
Tupperware’s experience with Publitas demonstrates what’s possible when a brand commits to truly modernizing its catalog experience – not just digitizing the printed page, but rethinking what a catalog can do.
With over 2.3 million opens in five months, 177 million pageviews in approximately two months, and engagement rates 167% above benchmark, the results are a clear signal: when catalogs are built for mobile, built for sharing, and built for interaction, they become powerful commercial tools.
For a brand whose success depends on the engagement of consultants and the conversion of consumers, that’s exactly the kind of digital experience that drives growth.
If you think your company can benefit from similar customer solutions please contact our Enterprise Team.
