Whether your business uses weekly ads, monthly catalogs or quarterly magazines, publishing these publications online can be an effective way to do content marketing. A few weeks ago we started a series on how digital catalogs can increase reach, conversion, and engagement. This is the second post of that series, where we’ll be talking about boosting your bottom line.
We’ve just updated Publitas. Find out what’s new.
This is our first post of a series on how digital catalogs can be an effective channel to increase reach, conversion, and engagement. Digital catalogs can be a powerful addition to your marketing strategy, and this article will help you better understand why.
We've just updated Publitas to v1.15. Find out what we've added.
If a picture is worth a thousand words, then how many words would the right colors be worth? We are often unaware of the effects colors have on us, despite the fact that its psychological effect is instantaneous. But why are they so important for retailers and their online catalogs?
“You can't improve what you can't measure,” so the saying goes. That’s why we have key performance indicators (KPIs). They are essential for any retailer because they help measure progress, and therefore help achieve goals. But selecting the right KPIs is equally important for online retailers. So how do you select the right KPIs?
Knowledge is bliss. We can always learn something new from each other, and when it comes to our business, the more we know, the better. Having said that, here's a book that'll challenge what you (think you) know about motivation.
With the rise of online shopping worldwide, social media has undoubtedly been of great aid to retailers in different ways. We want to discuss how the rise of Pinterest, a photo sharing website that allows users to create and manage image collections, can help retailers boost their sales.
Measuring the success of your digital publications begins with looking at the most important visitor statistics. Knowing how to correctly analyze and interpret your statistics helps you understand your visitors. In turn, this allows you to make informed decisions regarding future design and content strategy. Social media metrics are different than ‘normal’ visitor statistics because they try to measure the spread of social media interactions. You’ll need to fiddle around a little bit to measure them properly, as they are not easily measured with Google Analytics. But don’t let that put you off, because it’ll be worth your time.
You can try to explain something for hours, use all kinds of synonyms and definitions, but sometimes the most effective way to explain, say a pyramid, is to show people what it actually looks like. Having said that, we won’t really talk about how to explain a pyramid. Instead, we will focus on why online retailers should pay attention to their visual communication. Because, as the age-old adage goes, sometimes pictures are indeed worth a thousand words.