Do you love your customers because they pay you money or because you want to serve them? As Seth Godin pointed out earlier this week, these are two completely different answers to the same question, and they offer some food for thought. In an era where marketing is becoming increasingly more expensive and organizations are judged by their focus on service, how effectively are retailers using the available channels to care for their customers? In this post, we’ll be looking at how retailers with omnichannel strategies compare to those without, and what you can do to improve your customer service across multiple channels.
Cars are super handy in getting us from A to B, and they come in all forms and with different price tags. They can be fast, beautiful, comfortable, efficient, cheap, expensive—you get the point. Here’s the thing though: you’re not going anywhere without fuel. It’s pretty much the same with your digital catalogs. E-catalogs are great for boosting your conversion rates, but they’re useless if no one can visit them. To really get the most out of your digital catalogs, you’ll need to drive traffic to them. We know that traffic generation can be tricky, so we decided to write a series on our blog about how you can distribute your digital catalogs to increase your pageviews.
We have completely reworked the way hotspots work in Publitas. You can now set your hotspot’s click area by drawing a rectangle that can be resized at a later point.
Oct 10, 2013 by Kristi Hines
No matter how awesome your products are or how beautifully you showcase them online, you are going to lose sales if your digital catalog is not mobile-friendly. Mobile is no longer something you can ignore - there are actually more mobile phone subscriptions than toothbrushes sold! It’s scary, but it’s true. In this post, we’re going to look at industry-wide statistics for mobile device usage, plus a way to prove to yourself, your boss, and your clients why you need a mobile-friendly digital catalog.
Whether your business uses weekly ads, monthly catalogs or quarterly magazines, publishing these publications online can be an effective way to do content marketing. A few weeks ago we started a series on how digital catalogs can increase reach, conversion, and engagement. This is the second post of that series, where we’ll be talking about boosting your bottom line.
This is our first post of a series on how digital catalogs can be an effective channel to increase reach, conversion, and engagement. Digital catalogs can be a powerful addition to your marketing strategy, and this article will help you better understand why.
If a picture is worth a thousand words, then how many words would the right colors be worth? We are often unaware of the effects colors have on us, despite the fact that its psychological effect is instantaneous. But why are they so important for retailers and their online catalogs?
“You can't improve what you can't measure,” so the saying goes. That’s why we have key performance indicators (KPIs). They are essential for any retailer because they help measure progress, and therefore help achieve goals. But selecting the right KPIs is equally important for online retailers. So how do you select the right KPIs?