Digital Transformation is… transforming. Twilio’s report revealed that 97% of companies have sped up their digital transformation process due to Covid-19. The same pandemic also caused eCommerce penetration to suddenly skyrocket, raking in 10 years’ worth of growth over the first three months of the pandemic. That’s just huge!
Read on to learn more about these trends, and how online catalogs fit in as we share some interesting stats and graphs!
With online publications you can measure your customers' behavior while they’re reading. You’re getting to know your customers better every second. One way to leverage this data, is through personalization of your catalogs or other marketing channels further down the funnel.
We've already written a post about what level of personalization customers expect. We've now turned it into an Infographic for your convenience.
Ah, the holiday shopping season. For retailers, the battle for shoppers’ attention, and ultimately their wallet, is on yet again. This year though, things are a bit different. We’re seeing two big trends that change the game for retailers. And three solutions help retailers maximize shopper engagement this year and beyond.
eCommerce has been growing steadily for decades. But with the current Covid-19 pandemic, eCommerce penetration has suddenly skyrocketed, raking in 10 years worth of growth over the past 3 months. That’s remarkable!
Clearly, now is the time for marketers to take a good look at the state of the eCommerce market, to see where they can improve their digital offerings and eCommerce experience.
Covid-19 has radically changed the way brands communicate with their clients. 97% of companies have sped up their digital transformation process due to the pandemic. How are they doing that, you ask? Well, if you look at the statistics, giving shoppers a personalized online experience is a huge area for growth. And guess what… that’s where online catalogs come in.
Many of today's catalogs have undergone a shift to align more with 21st century design and inspirational marketing. These catalogs are employed as top-of-funnel resource to drive online or offline purchases later down the line. About 70% of shoppers agree that the catalog stimulates online purchases, and “quality catalog design promotes approximately twice as much web page browsing at a company’s site”.
With that in mind, I plowed through all recently uploaded catalogs on our platform to discover the latest catalog design trends. I also selected some of the most beautiful examples to share in this post. Read on to learn about the latest trends and find some design inspiration.
We reviewed many of 2018’s predictions shared by industry experts to try and answer that question. Read on to discover which trends are relevant for your online catalogs, and how you can leverage these trends to your benefit.
As we’re working hard to make a dent in our 2018 goals, I wanted to take some time to review last year’s catalog usage. Does 2017 reveal the same catalog usage trends we’ve seen before? Read on to take a look at our infographic and find out.
(Spoiler alert: Mobile traffic is still growing at an insane pace.)