Publitas Blog — Discovery Commerce And Shoppable Content

Outdoor summer cinema scene with people sitting on wooden chairs facing a screen in a forest. Overlay includes a spoon with strawberries and cream and a blue circle stating “-2.7% Sales Revenue, May, UK.”

Inspiration

Why Supermarkets Need to Make Summer Retail Effortless

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Digital Transformation

The True Cost Of Paper Leaflets And The Case For Digital Transformation

Digital advertising screens outside a modern retail store display two different ads—one for Dove Advanced Care deodorant and the other for Smashers Mega Jurassic Light-Up Dino toy—set against a softly gradient pink-to-yellow background.

Inspiration

Retail Media Will Change the Game in 2025

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Sustainability

Sustainable Shopping Surges in Latin America – Brands, Take Note

Hands using a laptop with promotions on the screen. A French outdoor market with fresh produce and mushrooms on display, under a sign reading 'Maison des Champignons'; a French flag price tag icon is placed on the left.

Inspiration

French Retail Market 2025: Value, Private Labels, and a New Retail Reality

Inspiration

The Retail Technology Show 2025 Showed Us Why Simplicity Still Wins

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Tips and Best Practices

Unlock Hidden Easter Flyer Potential With This Data-Driven Shift

Illustration of an e-commerce ecosystem with a central isometric platform surrounded by shopping icons, tech gadgets, and ROI and digital catalog graphics, on a blue-to-pink gradient background

Tips and Best Practices

Beyond ROI and ROAS Lies the Power of Return On Ecosystem (ROE)

A composite image showing the concept of data-driven content optimization. On the left, there's a digital catalog page featuring a DIY bagel guide with images and text. In the center, a person is pointing at a desktop screen displaying website traffic analytics, including a pie chart and line graph labeled “Website Traffic” and “Revenue.” In the foreground, a pink icon with a mobile phone and "A/B" text suggests A/B testing.

Customer Service

Unlock A Competitive Advantage With Data-Driven Content Optimization

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eCommerce

2025’s Top 7 Hottest Shopify Stores and How to Launch Your Own

image shows a road sign that says attention tariffs ahead next to a container ship and a shopping cart

Inspiration

Tariff Hikes, Rising Retail Prices, and How Retailers Can Adapt

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