This month we’ve made several improvements to Publitas to help you achieve better results with your catalogs. Most notably, we’ve added a product detection feature in the hotspot editor so you can save time when adding product hotspots. We’ve also improved mobile embedding to keep customers on your site when they open an embedded catalog from their mobile phones. Read more to learn about each update and some other useful changes we’ve made.

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You may have noticed that some retailers have added their online catalog to their Facebook Page. This is a great way to reach fans on Facebook with engaging content. We created this short guide to help you embed your catalog (or any other type of publication) on a Facebook Page, quickly and easily.

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Understanding and mapping your customer’s journey is invaluable as it helps you gain insights on why, when, where and how your customers interact with your brand and which touch-points help drive conversion. Each touch-point in the customer journey provides you with a unique opportunity to communicate what your brand stands for, and the shoppable catalog can be a valuable asset to help you do so. Read on as we explain how online shoppable catalogs fit in your customer’s journey and how they can deliver tremendous value to your business.

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With the greater half of 2016 behind us, we decided that it’s a good time to revisit the who, how, and when of catalog usage. We took a deep dive into a huge pool of data from January 1st to June 30th and compiled a list of the most compelling facts surrounding online catalogs. Read on to find out who are reading your catalogs, when your catalogs are being read and how different devices affect your catalog performance.

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The product overlay is one of the most valuable features in Publitas as it turns your catalog into a shoppable experience that increases customer engagement and conversion. We know that adding product overlays to your catalog is a lot of work and that’s why you can import a product feed; to make adding product overlays less demanding. However, not all of you have a product feed available, or your feed might not match our specifications. This is why we’ve partnered up with Channable - the ultimate feed management tool for your online store. Read on as we explain how you can use Channable to easily set up a product feed that follows Publitas’ specifications, so that adding product overlays becomes a breeze.

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