The role of brick-and-mortar retail stores is changing; they're no longer the front door to your customer shopping experience. In a post-covid world, what does this look like? Digitally-influenced sales have become the driving factor behind a retailer's bottom line.
Each shopper has a unique set of motivations and reasons for buying their product of interest, when they buy it, and from where.
Whether in-store or online, retailers can categorize shoppers and tailor the shopping experience to meet their specific needs.
Somebody who's in a hurry and knows precisely what they want probably doesn't want to spend time researching other options. They just want to select and checkout.
Likewise, a shopper who loves a good bargain might appreciate being prompted to fill out their personal details so that they can be sent discount codes or details of your latest promotions.
But what about other types of shoppers, who have their own products of interest in mind, and who are at different stages of their customer journey?
If you haven't optimized your store or created the right sort of content, you could be missing out on converting these shoppers, who each have different profiles. In this post, we explain who these types of shoppers are and how you can convert them.
Last year, many of us were jolted into making our homes into high-functioning "command centers" and into places where we do almost everything. Whether that's working, working out, homeschooling, or doing our hobbies.
Perhaps you converted your dusty, empty spare bedroom into an office-cum-conference-room, kitting it out with a fancy new L-shaped desk and bookshelf. Or, you finally got round to renovating your basement and made it into a playroom-cum-classroom for the kids.
Whichever space in your home you're working from or relaxing in, you need it to be comfortable and fit-for-purpose.
For the home furnishing market, this necessity has almost normalized buying furniture online, spiking record-breaking sales revenues for direct-to-consumer (DTC) furniture retailers.
But not all home furniture retailers were ready, however. Retailers that already pooled resources into their online channels and were quick on their feet to adapt have leveraged content, technology, and omnichannel product discovery experiences to capture and funnel this surge in demand for home furniture and décor.
In this guest post, Marcelo Cutini looks at how the product catalog has evolved over the years and where it's headed. Keep on reading if you want to learn more about transitioning from your print catalog into a modern online experience.
(You can find the original Spanish post here)
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En este post de invitado, Marcelo Cutini analiza cómo ha evolucionado el catálogo de productos a lo largo de los últimos años y hacia dónde se dirige. Sigue leyendo para más información sobre como hacer la transición de su catálogo impreso a una experiencia digital moderna.
(Aquí puedes encontrar el post original en castellano)
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In January of this year, in France, the laws and legislation surrounding the environmental impact of junk mail were made much stricter.
Now, if your business sends unaddressed commercial print to a house with an anti-junk mail sticker, your company could be fined €7,500.
Read on if you want to learn more about these new environmental laws and save yourself from being fined. As a bonus, we’ll also explain how online catalogs can help.
Around 50% of shoppers know what they want; they search, select, and checkout. The others? They like to browse, discover, and be inspired by content on other channels.
Knowing how and which channels they do that on, will help you focus your marketing strategies and campaigns.
If you serve your target audiences with relevant, inspirational content that they enjoy engaging with, you stand a better chance of converting shoppers at a later point in their customer journey.
Which are the channels — or "online shopping malls" — that you might want to have a strong presence on to inspire more browsers? This post will show you five of the most common ones and how they drive product discovery for brands.
When it comes to shopping fashion, online or offline, shoppers are buying looks. And they could see a branded look anywhere — walking past a retailer on the high street, the back of a bus, on Instagram, or in an online catalog.
By nature, eCommerce stores have always been transactional, and for fashion eCommerce, this hasn't been the best way for them to get their looks and image across to their audience online. They also haven't always been designed to give an optimal branded discovery experience.
The explosion of eCommerce over the last year or so, catalyzed by the pandemic, has whipped fashion retailers into bringing the high street shopping experience to shoppers' fingertips.
Fashion eCommerce is fiercely competitive; brands have needed to either do what they do better than their competitors or do something they're not doing — and do it well.
What's more, many eCommerce stores are designed to convert shoppers who know what they want, but a significant chunk of them don't know and are in the discovery phase.
This has left HUGE gaps in the market for fashion eCommerce retailers to exploit and provide the optimal online discovery experience — with stunning visuals, beautiful backgrounds, and compelling stories that all work in synergy to sell the brand.
More importantly, AI, Martech, and omnichannel experiences are ways online fashion retailers reel in online shoppers and reap the rewards.
In this post, we show you some of the most effective fashion eCommerce strategies and how brands are leveraging them to significantly increase their conversion rates and drive their sales revenues.
Today's consumers have high expectations of customer service. They expect experiences to be seamless across all channels, and they don't want to lift a finger.
In short, consumers want an omnichannel experience.
If this buzzword is entirely new to you, or if you're looking for a refresher on the topic in 2021, this post is definitely for you. We'll shed some light on what an omnichannel customer experience is, why your brand must provide it, and how online retailers have leveraged it to grow their revenues.
Would you buy a brand new car without trying it? What about a dress? Or a three-piece suite?
You'd have no idea how that dress would look on you or if that three-piece suite would go with your wallpaper — let alone fit into your living room.
There are many items that consumers typically try before buying. And ordering these online is something they're not used to — or hesitate to do.
So, online retailers need a more sophisticated approach to visuals than just a handful of small product images.
Online shoppers are attracted by enhanced visuals. Visuals inspire them, drive brand engagement, and show them how a product fits into their lifestyle.
With advanced technology, the social media craze, and the "look at me" hysteria, "visual" in the context of eCommerce, has taken on an entirely new meaning.
In this post, we elaborate on what visual commerce is, why you can't sell online without it, and show you how some of the world's leading online retailers leverage it to drive brand engagement, boost conversions and grow their revenue.
In industries such as fashion, where visuals, displays, and looks are paramount to inspiring shoppers, a big challenge for online retailers is narrowing the gap between engagement, purchase intent, and selling their products.
In practice, that might be going from the content source (an image, video, or social media post) to adding a product to cart, before paying for it and completing the transaction.
With more online content than ever, brands have looked at how they can make that experience as seamless and convenient as possible.
So, what’s a great way to make your online shopping experience convenient? By making your content shoppable.
But what does shoppable content mean? And how does it work in practice?
In this post, we answer those questions while showing you beautiful examples of shoppable content in action, and how brands leverage it to drive conversions and sales.