Online Shoppable Catalogs: Where Do They Fit in Your Customer's Shopping Journey?
Sep 29, 2016 by Joost Buijs
Understanding and mapping your customer’s journey is invaluable as it helps you gain insights on why, when, where and how your customers interact with your brand and which touch-points help drive conversion. Each touch-point in the customer journey provides you with a unique opportunity to communicate what your brand stands for, and the shoppable catalog can be a valuable asset to help you do so. Read on as we explain how online shoppable catalogs fit in your customer’s journey and how they can deliver tremendous value to your business.
With the greater half of 2016 behind us, we decided that it’s a good time to revisit the who, how, and when of catalog usage. We took a deep dive into a huge pool of data from January 1st to June 30th and compiled a list of the most compelling facts surrounding online catalogs. Read on to find out who are reading your catalogs, when your catalogs are being read and how different devices affect your catalog performance.
Publitas partners up with Channable so you can easily set up a product feed
Jul 31, 2016 by Joost Buijs
The product overlay is one of the most valuable features in Publitas as it turns your catalog into a shoppable experience that increases customer engagement and conversion. We know that adding product overlays to your catalog is a lot of work and that’s why you can import a product feed; to make adding product overlays less demanding. However, not all of you have a product feed available, or your feed might not match our specifications. This is why we’ve partnered up with Channable - the ultimate feed management tool for your online store. Read on as we explain how you can use Channable to easily set up a product feed that follows Publitas’ specifications, so that adding product overlays becomes a breeze.
When you’ve just published a new catalog, there’s a good chance you’ll want to share it on several different channels. This usually includes updating links where your previous catalog is displayed. For example, you might have a link on your website, in your email newsletters, or on your Facebook Page. Updating those links manually can be quite a hassle, especially if you need to contact your content manager to do so. Be sure to read on as we demonstrate how you can always link to your latest online catalog and how you can use that to automatically update the key pages where your catalog is displayed.
With Publitas, your publications are well optimized for all major search engines and especially quickly indexed by Google. These benefits are gained (almost) automatically, simply by uploading your PDF to Publitas. However, there are a few steps you can take to make sure you’re getting the most out of our SEO features. Read on as we explain those steps and why they are important.
We want to make sure your readers are engaged with your publication instead of its surroundings. That’s why we aim to have a clean and beautifully designed viewer right out the box. And while we certainly do our part, we believe your publications look best when our viewer truly expresses your brand. Make sure to read on as we share some inspiring examples of how people are using our branding features to improve the look of their publications.
It’s been almost a year since we released the single page feature. With hundreds of publications published by our users everyday, we’d love to share how some people are using the single page feature to create a beautiful experience for their readers. Be sure to read on as we present a few beautiful examples and explain why horizontal single page publications work.
Amidst many of today's modern designs, a wink to the past is sometimes exactly what we need. Speaking to many of our users, we realized that the page flip animation is one of those nostalgic features that will make your readers smile. That’s why we’ve added the option to enable a Flip effect for your publications.
Earlier this year we improved how you could embed your publications on your website. After hearing your feedback and seeing how your publications were embedded, we felt there was still room for improvement. Thanks to your feedback we've made it easier to obtain your embed code and have made sure that the embedded publications look great on all sizes.
Many of you have asked for more control over who can access your publications, so we’re excited to announce that we're delivering the first improvement in this area today. You can now password protect your publications to keep away unwanted visitors.