The Online Catalog as a Source of Inspiration: 7 Great Examples of Visual Storytelling
Feb 6, 2017 by Joost Buijs
With the rise of social media and ecommerce, the retail market has become increasingly competitive. These days, shoppers can browse and purchase products from retailers at the other end of the world in just a few clicks, making it much harder to maintain a strong customer relationship. One way to secure customer loyalty in this environment, is through visual storytelling and the catalog is a great tool to help you do so.
Read on as we explain why and share some great examples of catalogs that tell a beautiful brand story.
The online catalog can provide a lot of value by helping shoppers discover deals, products and promotions that they would otherwise not look for. When employed effectively it can yield up to 308% higher conversion than other channels. You might have managed to upload your first catalog to Publitas, but how do you turn it into such an effective channel? This post will help you getting started and serves as a checklist to make sure you’ve got the basics covered.
We've made sure that you can easily and effectively tag the products in your online catalogs with hotspots, but how you do so remains up to you. You can choose the type of hotspot, set the size and placement of the click area, turn icons on or off, adjust the icon's position, and write your own mouse-over texts. With so many options available, it can be tricky to figure out the best way to tag your products. To help you out, we wrote this best practice guide. It contains lots of useful tips and advice, so check it out!
Holiday Inspiration: Great Examples of Gift Guides and Christmas Catalogs
Nov 21, 2016 by Joost Buijs
The holiday season is here! During these two months, your holiday sales can account for as much as 20-40% of your annual sales. Having said that, it’s easy to understand why making your brand stand out during this season will significantly affect your bottom line. One way to do so is by using a gift guide or Christmas catalog to inspire gift-seeking shoppers and help them decide on the right gift(s) to purchase. We’ve collected some of the best gift guides and Christmas catalogs we’ve seen published with Publitas so far and shared them in this post for your inspiration.
October Rollout: Product Detection, Improved Mobile Embedding, and New Languages
Oct 31, 2016 by Joost Buijs
This month we’ve made several improvements to Publitas to help you achieve better results with your catalogs. Most notably, we’ve added a product detection feature in the hotspot editor so you can save time when adding product hotspots. We’ve also improved mobile embedding to keep customers on your site when they open an embedded catalog from their mobile phones. Read more to learn about each update and some other useful changes we’ve made.
You may have noticed that some retailers have added their online catalog to their Facebook Page. This is a great way to reach fans on Facebook with engaging content. We created this short guide to help you embed your catalog (or any other type of publication) on a Facebook Page, quickly and easily.
Online Shoppable Catalogs: Where Do They Fit in Your Customer's Shopping Journey?
Sep 29, 2016 by Joost Buijs
Understanding and mapping your customer’s journey is invaluable as it helps you gain insights on why, when, where and how your customers interact with your brand and which touch-points help drive conversion. Each touch-point in the customer journey provides you with a unique opportunity to communicate what your brand stands for, and the shoppable catalog can be a valuable asset to help you do so. Read on as we explain how online shoppable catalogs fit in your customer’s journey and how they can deliver tremendous value to your business.
With the greater half of 2016 behind us, we decided that it’s a good time to revisit the who, how, and when of catalog usage. We took a deep dive into a huge pool of data from January 1st to June 30th and compiled a list of the most compelling facts surrounding online catalogs. Read on to find out who are reading your catalogs, when your catalogs are being read and how different devices affect your catalog performance.
Publitas partners up with Channable so you can easily set up a product feed
Jul 31, 2016 by Joost Buijs
The product overlay is one of the most valuable features in Publitas as it turns your catalog into a shoppable experience that increases customer engagement and conversion. We know that adding product overlays to your catalog is a lot of work and that’s why you can import a product feed; to make adding product overlays less demanding. However, not all of you have a product feed available, or your feed might not match our specifications. This is why we’ve partnered up with Channable - the ultimate feed management tool for your online store. Read on as we explain how you can use Channable to easily set up a product feed that follows Publitas’ specifications, so that adding product overlays becomes a breeze.
When you’ve just published a new catalog, there’s a good chance you’ll want to share it on several different channels. This usually includes updating links where your previous catalog is displayed. For example, you might have a link on your website, in your email newsletters, or on your Facebook Page. Updating those links manually can be quite a hassle, especially if you need to contact your content manager to do so. Be sure to read on as we demonstrate how you can always link to your latest online catalog and how you can use that to automatically update the key pages where your catalog is displayed.