The Great Product Discovery Standoff—Online Catalogs vs. Online Stores vs. Microsites

 

Sales funnel with catalog at the top of the funnel, and online store at the bottom.

we often get questions like: “Why should I host my catalog online when I’ve already got an online store?”, or “Can we not solve this problem with a microsite?”.

The answer to those questions is not straightforward. Each medium has its own merits and purpose. So how do you decide?

In this infographic we’ll compare catalogs vs. online stores and microsites to make clear where the online catalog can contribute, and why it could be the best solution for you.



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