One of the most defining features of Publitas is that people can shop directly from your publications. It is an improvement of its analog equivalent: your users no longer have to remember (or tear out) a relevant offer from your weekly ads. They can just put it in their basket and checkout after they have finished browsing.
A great benefit of making your publications available online is that they can easily be found. We already wrote about how we make sure your publications are optimized for search engines. In this post, we want to show you quick wins that can get you a better ranking in search engines.
HTML5 is not a programming language in itself, but an advancement of the HTML markup language. HTML is what made browsing pages with links on the web actually possible. What makes version 5 so notable is that it adds many new features such as video, audio, and interactive elements that allow us to slowly move away from Flash. We already started this process a while ago as Apple sort of forced us to. We’re glad they did, though. Let us explain why.
Tablets are perfect for browsing digital catalogs, weekly ads, and magazines. We also believe they are perfect shopping devices. Needless to say, we are very happy with the results of recent research in this area, which have revealed tremendous growth in the use of tablets for e-commerce.
A big part of our goal to be the best platform for online catalogs and publications is giving our users the tools and creative freedom to create a great user experience (UX). Transitioning paper media to electronic devices well means keeping the best parts of the offline experience while making clever use of all the extra possibilities. We see our clients do great things in this regard and learn a lot by giving support as well. This is why we want to share our thoughts on the user experience of online catalogs and publications more often. To start, we would like to look into multiple ways videos can enhance your catalogs.
The key benefit of using Publitas for serving your publications is the superior user experience it provides. Putting a PDF of a paper catalog online does not do justice to the joy of flipping through a paper catalog. By using a specialized digital catalog viewer, we sensibly translate this experience for electronic devices, while giving easy access to links, shopping carts and multimedia. But what about less obvious benefits, such as the way we make your publication robot-friendly?
Over the past few months we built a new HTML5 viewer for the iPad and in February we redesigned our iOS and Android smartphone viewers from the ground up. The result? Beautiful publications with simple, intuitive navigation that bring out the best of our users’ content.
In April we were told that Publitas.com would be one of the 186 finalists for the prestigious Red Herring Top 100 Europe award. These finalists were selected from a pool of approximately 10,000 European tech startups, so just being a finalist was already quite an achievement. But the story does not end here, things soon got even better. We just heard that the Red Herring organization has officially named us as one of the winners of this prize, and we are delighted that our hard work over the past few years has been recognized with this respected award.