We love great online shopping experiences.

About 50% of online shoppers are just browsing and don’t know exactly what they want. We help brands & retailers connect with browsing shoppers by publishing their catalogs online. This way, shoppers can easily browse through a catalog from any device to discover and purchase the products they like.

Founding Story

Publishing trade magazines online

The idea to publish trade magazines online was conceived in a pub because Guillermo (our CEO) hated carrying around piles of trade magazines for his consultancy job at Deloitte. Soon, a concierge MVP for publishers was serviced from Guillermo’s living room. However, traction was slow, and a pivot was in order.


Retailers and brands turned out to be a better fit

For retailers, the catalog is an excellent piece of content that generates instant value when published online. In the years following — fully bootstrapped — Publitas has grown from a three-person operation into the online platform it is now.

Listen to this podcast if you want to know more:
How to Bootstrap a Million Dollar SaaS Business.

Our culture

We combine a healthy dose of persistence with the will to embrace crazy ideas and push new boundaries. Guided by a desire to do things better, we want to improve the world around us.

Our focus is on customer success, quality, and results. We aim to solve root cause issues; this way, we create remarkable products that we are truly passionate about.

We’re a fully remote and diverse team with 30+ nationalities from 20+ countries.

We're building for long-term impact

At Publitas, we've set out to become a long-term and thriving force in the world. We want to increase our level of impact, freedom, and satisfaction.

To us, that means looking beyond our current product, industry, and goals. We take things a step further and look at what gives us lifetime value; our capabilities, experience, relationships, and wisdom.

These things provide us the ability to engage constructively with nature, people, and businesses alike.

It teaches us how to build solutions and solve meaningful problems together.

One significant driver in all of this is our persistent curiosity to learn and understand. Armed with new knowledge and insight, we continuously improve everything around us.

We want to help as many individuals and organizations as possible to achieve their goals.

Meet the team


Guillermo Sanchez

Ali Seyedmehdi
Head of People

Ilana Sokolovski
People Ops Generalist

Karina Watermeyer

Marianne Bro

Tanya Behrendt

Alphonsine Bourceret
Product Manager

Irfan Nurkanović
Technical Product Owner

Felix Hageloh
Dev Lead

Martiniano Felici

Alejandro Mansor

Italo Araújo

Paulo Soares

Leandro Thimóteo

Rodrigo Soares

Kevin Gathuku

Paolo Tozzo

Gisele Bidese
QA Engineer

Bert Spoor
Product Specialist

Julianna Olianti
Customer Team Lead

Katarzyna Siewarga
Customer Support

Jully Molina
Customer Support

Ximena Maza
Customer Support

Manuel Torres
Customer Support

George Kolokythas
Customer Success

Agnieszka Szewerniak
Customer Success

Adinda Hahn
Customer Success

Eva Reijnierse
Customer Success

Joeri van Beek
Customer Success

Iliana Gonzalez
Customer Success

Tomas Mockus
Finance Manager

Bill McInerny
Sales Lead US

Waldi Weisz Blanchetta
Marketing Manager

Aleksandar Kehayov
Account Executive

Monica Puntarello
Account Executive

Phivos Kyriakides
Regional Sales

George Walters
Regional Sales

Björn Selier
Regional Sales

Robert Wiersema
Regional Sales

Gisela Duarte
Regional Sales

Sean Power
Regional Sales

Krista Betka
Regional Sales

Julia Dahm
Regional Sales

Fabienne Maire
Regional Sales

Sachchid Chhatbar
Business Development

Phillip Griffiths
Service Lead

Yasmina Amaadchak
Project Coordinator

Zachary Levine
Technical Consultant

Danielius Antanavicius
Integration Engineer

Joost Buijs
Content Creator

Daniel Morar
Visual Designer

Gábor Vincze
Operations Lead

Umer Khan

Stela Vrashkova
Catalog Producer

Lee Rabinovitz
Catalog Producer

Sean Rice
Catalog Producer

Katarina Jovanovic
Catalog Producer

Vladimir Janjic
Catalog Producer

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