There are multiple digital catalog makers available on the market, often with little differentiation between them. However, while many of these companies claim to follow a Software-as-a-Service model, customers quickly discover that they are all Software and very little Service.
Marketing teams are used to plug-and-play software models, which is why you may wonder why it’s important to choose a platform that offers more hands-on guidance than its competition.
The reality is that creating the catalog is the easiest step in a series of actions that require data and security preparations, ongoing A/B testing, and even cultural shifts that many teams simply don’t anticipate before entering into an agreement with their software provider. Teams with constrained resources and budgets often do not have the time or knowledge to make the most of their digital catalog maker, which is why Publitas offers additional consultancy, hosting, and personal customer support to all enterprise clients.
Greater Support = Greater Value
Choosing a digital catalog maker isn’t just a software decision—it’s a strategic investment in the future of your business. While many providers offer feature-rich tools, the real value lies in what comes after you sign the dotted line. The hidden considerations—security, governance, cultural shifts, and optimization—make the difference between success and stagnation clear.
1. A/B Testing Allows for Iterative Improvements
Creating a digital catalog is only the beginning; the real magic happens through constant refinement. A/B testing is a powerful way to understand what truly resonates with your audience, but it can be time-intensive and complex. That’s where Publitas steps in. Our team of optimization experts will handle the entire process for you, from setting up tests to analysing results and implementing data-driven changes. Whether it’s testing different layouts, product arrangements, or interactive elements, we take care of the technical and analytical heavy lifting, ensuring your catalog is always improving in performance.
Our expertise doesn’t stop at testing. We also ensure your optimization efforts align with your business goals, whether increasing conversions, improving engagement, or boosting average order value. Publitas provides tailored recommendations backed by real-time data so you can make informed decisions without the guesswork. Tell us what you’d like to achieve, and the team will ensure you reach your goals.
2. Service-Based Software Is More Secure
Security isn’t just a feature—it’s a necessity. At Publitas, we understand that managing data protection, user permissions, and regulatory compliance can significantly challenge businesses. That’s why we’ve built a platform with enterprise-grade security at its core. From robust encryption and secure hosting to proactive patch management and continuous monitoring, we handle the technical complexities so you don’t have to. Our GDPR-compliant practices ensure your customer data is safe, and our transparent protocols guarantee peace of mind during audits or unforeseen incidents.
We don’t just stop at providing secure software; we also manage the finer details of governance, access control, and incident response planning. With Publitas, you won’t need to worry about setting up password policies, scaling permissions as your team grows, or maintaining an audit trail—we handle it all for you. By taking these headaches off your hands, we ensure you can focus on growing your business without security concerns slowing you down.
3. Designing for Digital Is Complicated
Transitioning from print to digital isn’t as simple as replicating your existing designs online. Digital catalogs require a deep understanding of user behavior, interactivity, and platform-specific optimisations to truly stand out. At Publitas, we don’t just provide you with a digital tool; we partner with your team to create catalogs that captivate and convert. Our design experts will guide you in leveraging the unique capabilities of digital media, from interactive features to dynamic content that personalises the customer experience.
We also work with your team to ensure a seamless transition to digital-first thinking. This includes offering hands-on training, design consultations, and creative strategies to ensure every member of your organisation is aligned. With Publitas, you’re not just creating digital catalogs—you’re setting new standards for customer engagement and creating a more efficient, future-proof approach to marketing.
Source: The Rug Company
4. Say Goodbye to Storage Headaches
As your catalog portfolio grows, so do your storage and hosting needs, which can quickly become a logistical nightmare. Publitas removes these barriers by taking full responsibility for managing your storage infrastructure. From negotiating licenses with data providers to handling storage fees, we ensure you have seamless access to the resources you need without worrying about capacity or scalability.
Our scalable hosting solutions are designed to grow with your business, so whether you’re launching seasonal promotions or expanding into new markets, your catalogs are always accessible and lightning-fast. By eliminating the technical complexities of storage management, we simplify the process for your team, reduce overheads, and allow you to focus on creating impactful content instead of wrestling with backend logistics.
5. Moving to Digital-First or Digital-Only Requires a Cultural Shift
Transitioning to a digital-first or digital-only strategy is more than just a technical adjustment—it’s a significant cultural change for many organisations. It requires rethinking workflows, adopting new tools, and fostering team collaboration. Publitas doesn’t just provide software; we work closely with your team to achieve buy-in at every level. Through hands-on training, tailored onboarding programs, and continuous support, we ensure your staff are comfortable with the transition and empowered by it.
We also help you build momentum within your organisation by demonstrating the tangible benefits of digital transformation. Whether it’s faster turnaround times, reduced costs, or improved customer engagement, our team works with you to create a compelling case for change. With Publitas as your partner, you’ll have the tools, expertise, and support needed to ensure a smooth and successful transition to digital-first operations.
6. Distribution Networks – We’ll Share It for You
Creating a stunning digital catalog is just the beginning; ensuring it reaches the right audience is where the real value lies. Publitas provides a seamless way to distribute your catalogs through a network of trusted affiliate platforms, ensuring maximum reach and visibility. From Offerista’s targeted promotions to Folders.nl, the Netherlands’ largest online flyer platform, we’ve built integrations with key players in digital marketing to amplify your content. Whether your audience is in the Nordics, Belgium, or across the Netherlands, we help you deliver your catalogs to where your customers are already shopping.
Our integrations make the distribution process effortless, connecting your catalogs with platforms like MyShopi in Belgium or Reclamefolder in the Netherlands. We’ll handle the technical setup and ongoing management so you can focus on your marketing strategy while we ensure your publications are delivered to the right platforms at the right time. With Publitas, you don’t just publish your catalogs—you position them strategically to capture the attention of your target audience and drive traffic where it matters most.
Power your business with a partner, not just a platform
With a combination of cutting-edge technology and dedicated consultancy services, Publitas doesn’t just provide software; we provide a partnership. We ensure your publications aren’t just digital but are also dynamic, secure, and designed to deliver measurable results. From expert guidance to tailored strategies, we empower your team to leverage digital catalogs as strategic assets that align with your business objectives.
So, when deciding between software or service, the answer is clear. With Publitas, you don’t just get a tool—you get a solution that drives success, fosters innovation, and keeps you ahead of the curve.
