shoppable experience collage with product placement v2 Publitas
• Publitas Monetize •

Turn Attention into a Revenue Line.

The attention your experiences earn is worth money to the brands on your shelves. Publitas turns shoppable experiences and shopper reach into premium, measurable retail media you can sell.

• The monetization gap •

Brands Paid For Print Placement For Decades. That Line Is Moving, Not Dying.

Trade budgets are shifting to digital retail media, a market heading past $140 billion by 2027. The attention your experiences earn is already being sold today. You’re just not the one collecting on it.

The print deal is moving.

Placement fees and trade spend follow the audience, and right now that’s away from you.

Platforms keep the margin.

Brands pay to reach your shoppers on social and search, and someone else sends the invoice.

It sounds like a years-long build.

Retail media network” reads as a giant infrastructure project, so the revenue sits unclaimed.

• How It Works •

Retail Media, Without Re-Platforming.

Monetize turns inventory you already own, your experiences and your reach, into a high-margin revenue line.

Publitas retail media

Sell placement, not just products.

Sponsored placements, themed content zones, brand takeovers, and personalized promotions inside your shoppable experiences.

The digital version of the print deal.

The placement brands have paid retailers for in print for decades, now measurable, targetable, and proven.

Low lift, fast activation.

Ad slots turn on through Publitas templates and retail media integrations, sold directly or through an RMN. No re-platforming.

Proof brands will pay for.

Full closed-loop tracking of impressions, clicks, ROAS, and dwell time, from placement to engagement to basket.

Audience worth paying for.

100M+ monthly shopper visits across your experiences and consumer platforms, reach brands can’t buy anywhere else.

Funded by vendor budgets.

Paid from supplier vendor-support and trade marketing budgets, not from your own marketing spend.

• Proof •

Inventory Brands
Already Want.

+23% CTR

For sponsored placements versus organic product tiles.

+14%

Longer attention on sponsored placements in seasonal campaigns.

$140B+

Retail media market size expected by 2027.

"By adopting interactive digital flyers, we've improved our customer experience. Digitalization has also allowed us to collect detailed data on user behavior, helping us optimize campaigns based on key metrics such as reading time, click-through rates, and the most visited pages."
Maria Barrera Fernandez
Marketing Manager: Retail Media, Alimerka
• Inside the loop •

Where Attention Compounds into Revenue.

The attention the engine compounds becomes inventory: the better every experience performs, the more the placement inside it is worth.