Karwei Improves Yield from Advertising Brochures
Location: Netherlands
Industry: Hardware / DIY
Website: https://www.karwei.nl/
Popular Dutch hardware chain Karwei has been on a mission for several years: creating the best possible version of its brochure. Karwei has always positioned itself as a brand that combines attractive promotions with inspirational design, and it wanted its catalogs to reflect its unique brand personality.
However, a flat PDF couldn’t communicate Karwei’s nature or keep up with the shifting market. Thanks to Publitas’ Dynamic Grid, they were able to showcase design inspiration, offer group discounts, and adapt to real-time changes, from trends to weather shifts.
"Using the dynamic grid has made the entire digital brochure process more efficient. We are on the ball and can be much more relevant regarding the products we show. Best of all? We can see positive results right away."
Automatic updates to online brochures
Karwei dynamically and automatically populates its advertising brochures with Publitas. In other words, Publitas automatically updates the content whenever it is relevant.
All Karwei has to do is ensure that group discounts are created in a fixed format—the same format used on the website, newsletters, and banners. As a result, Karwei doesn’t have to reformat promotions for every channel. Publitas created the template to fit the digital advertising brochure format, ensuring the advertising brochure shows personalized page offers to relevant customers.
Publitas created “fixed blocks” or components for inspirational content that can be reused and applied anywhere within the brochure’s template. Karwei’s brochure still uses single product offers alongside group offers, but they have been enriched with up-to-date reviews and automatically loaded from the feed.
Flexibility
Dynamic features ensure that Karwei maintains full control over the order of the pages and products displayed within its brochure. They prioritize products they want to push as per their content plan and have backup products ready for stockouts. (Backup products are automatically displayed when promoted products are sold out). This creates a smoother, frictionless customer experience and boosts the odds of a sale.
Distribution
Thanks to Publitas, Karwei can distribute its weekly brochures quickly and efficiently while remaining true to its signature style. The brochures are distributed, displayed, and automatically refreshed across all major platforms without manual intervention.
Because of their digital brochures’ improved performance, Karwei saves money and significantly increases their ROI.
Please get in touch to learn more about how cost-effective a Dynamic Grid Brochure can be for you.
