London, [18 May, 2026] — Publitas, the leading digital catalogue platform, today announces a partnership with Bloomreach, the agentic platform for personalisation.
Publitas brings a new level of interactivity and insight to Bloomreach customers, transforming traditional catalogue experiences into fully shoppable, measurable digital journeys. By combining Publitas’ immersive catalogue environment with Bloomreach’s real-time personalisation and recommendation capabilities powered by Loomi AI, brands can deliver tailored product discovery experiences directly within the catalogue itself.
Customers can browse catalogues in a familiar, tactile format, while also selecting product variants such as size and quantity and completing purchases seamlessly. Through the integration, Bloomreach enhances these journeys with intelligent weblayers that surface relevant product recommendations and targeted offers in real time, driving increased engagement and conversion.
Unlike traditional print catalogues, where performance is largely inferred, Publitas provides full interaction tracking across the entire browsing experience. Combined with Bloomreach’s customer data and AI-driven decisioning, brands gain clear visibility into how catalogue interactions translate into revenue, enabling true attribution and continuous optimisation.
By preserving the intuitive, page-turning experience of a physical catalogue while embedding the intelligence and accountability of modern ecommerce, the partnership delivers a step-change in customer experience. Brands can maintain the inspiration and storytelling of print, while benefiting from the precision, relevance, and measurable impact of digital.
With fast and efficient integration between the two platforms, retailers can quickly activate personalised catalogue experiences and unlock a high-performing new channel for product discovery, engagement, and sales.
Raj Sangha, Global VP Revenue at Publitas, said: “Catalogues have always been a powerful way to inspire customers, but they’ve historically lacked the ability to adapt and measure impact. By partnering with Bloomreach, we’re bringing personalisation and accountability into the catalogue experience, helping brands turn inspiration into measurable revenue.”
Mark Galvin, VP of Strategic Program Development at Bloomreach, said: “Bloomreach is committed to helping brands deliver truly relevant experiences at every touchpoint. This partnership with Publitas extends personalisation into a format that has traditionally been static, giving customers a richer experience while giving brands full visibility into performance.”
Discover how Publitas and Bloomreach are transforming catalogue experiences – book a demo today.
About Publitas:
Publitas is a leading B2B SaaS platform empowering over 2,000 businesses worldwide to unlock new audiences and deliver seamless, inspiring shopping experiences. Through discovery commerce, digital catalogs, and other shoppable media, Publitas helps brands create engaging, interactive content that drives sales and builds long-term customer relationships. Trusted by major retailers, brands and ecommerce companies around the globe, Publitas simplifies content creation and distribution. We are committed to making a meaningful impact by combining innovation, sustainability, and exceptional service to support the success of our customers, partners, and team members. As of 2026, Publitas is a proud ISV member of the MACH Alliance.
About Bloomreach:
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
Find out more at https://www.bloomreach.com | https://www.publitas.com
