Publitas Blog — Discovery Commerce And Shoppable Content

features a retail landscape including digital catalogs on smartphones, a woman shopping with her phone in a grocery store, and a miniature shopping cart with eco-friendly products on a laptop keyboard.

News

The German Retail Landscape Is Shifting – Here’s How To Adapt And Thrive

Collage of outdoor patio furniture with daisies and a sun icon on a pastel gradient background, evoking a spring or summer theme.

Inspiration

Your Go-To Dynamic Catalog Strategy for Spring Promotions

Image shows a combination of trees, water droplet, heat meter, co2 emissions and a paper magazine

Digital Transformation

The True Cost Of Paper Leaflets And The Case For Digital Transformation

Digital advertising screens outside a modern retail store display two different ads—one for Dove Advanced Care deodorant and the other for Smashers Mega Jurassic Light-Up Dino toy—set against a softly gradient pink-to-yellow background.

Inspiration

Retail Media Will Change the Game in 2025

Eco-friendly shopping concept featuring a canvas tote bag with a recycling symbol, a reusable green water bottle, and a smartphone displaying sustainable clothing and packaging, with green plants and a map of South America in the background.

Sustainability

Sustainable Shopping Surges in Latin America – Brands, Take Note

Hands using a laptop with promotions on the screen. A French outdoor market with fresh produce and mushrooms on display, under a sign reading 'Maison des Champignons'; a French flag price tag icon is placed on the left.

Inspiration

French Retail Market 2025: Value, Private Labels, and a New Retail Reality

Inspiration

The Retail Technology Show 2025 Showed Us Why Simplicity Still Wins

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Tips and Best Practices

Unlock Hidden Easter Flyer Potential With This Data-Driven Shift

Illustration of an e-commerce ecosystem with a central isometric platform surrounded by shopping icons, tech gadgets, and ROI and digital catalog graphics, on a blue-to-pink gradient background

Tips and Best Practices

Beyond ROI and ROAS Lies the Power of Return On Ecosystem (ROE)

A composite image showing the concept of data-driven content optimization. On the left, there's a digital catalog page featuring a DIY bagel guide with images and text. In the center, a person is pointing at a desktop screen displaying website traffic analytics, including a pie chart and line graph labeled “Website Traffic” and “Revenue.” In the foreground, a pink icon with a mobile phone and "A/B" text suggests A/B testing.

Customer Service

Unlock A Competitive Advantage With Data-Driven Content Optimization

image shows a group of the top shopify stores of 2025

eCommerce

2025’s Top 7 Hottest Shopify Stores and How to Launch Your Own

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