REWE Partners with Publitas to Transform Digital Offer Communication
Cologne – REWE, one of Germany’s leading grocery retailers, has partnered with Publitas to advance its digital offer communication strategy. As the first major retailer in Germany to discontinue printed brochures in 2023, REWE continues to innovate – ensuring that customers receive relevant, flexible, and data-driven offers across multiple platforms. This collaboration aligns with the evolving role of digital channels in the shopping journey, where shopping preparation increasingly takes place online, guiding and supporting purchases that later happen in-store.
A Digital-First Approach to Offer Communication
Consumer behavior is shifting, with more shoppers using digital platforms to research promotions and plan purchases before visiting stores. REWE remains at the forefront of this transformation by refining its digital-first approach to ensure seamless, personalized, and interactive offer communication.
"REWE has consistently led the way in digital retail innovation, and this partnership marks another important milestone in optimizing and simplifying our customers' increasingly digital shopping preparation."
By integrating Publitas’ advanced digital flyer solutions, REWE is enhancing its ability to provide targeted, engaging, and interactive promotions that seamlessly connect digital browsing with in-store purchases.
A Partnership Built on Innovation and Consumer Relevance
As REWE continues to redefine how retailers communicate offers digitally, Publitas brings the technological expertise to support this evolution.
- Enhancing digital offer communication with features like product overlays, shopping lists, and optimized layouts.
- Advancing data-driven marketing to ensure customers receive the most relevant promotions.
- Seamlessly connecting online discovery with in-store shopping through an intuitive and personalized experience.
"We are proud to support REWE in bringing its innovative vision to life. By combining REWE’s forward-thinking strategy with our technology, we are enabling a more seamless and data-driven consumer journey, bridging the gap between online offer discovery and in-store purchases."
Future Development and Expansion
This partnership reflects REWE’s long-term commitment to digital innovation, ensuring that customers can plan their shopping journeys more effectively while receiving offers that truly align with their needs. As consumer habits continue to evolve, REWE remains dedicated to developing advanced digital solutions that enhance both online and in-store experiences.
About REWE
With sales of 30.6 billion euros (2023), more than 170,000 employees nationwide and 3,800 stores, REWE Markt GmbH is one of the leading companies in the German food retail sector. The REWE and nahkauf stores are operated as branches or by independent retailers. The cooperative REWE Group is one of the leading retail and tourism groups in Germany and Europe. In 2023, the company achieved total external sales of over 92 billion euros. Founded in 1927, the REWE Group is present in 21 European countries with around 390,000 employees.
About Publitas
Publitas is a global leader in digital catalog solutions, helping retailers create interactive, data-driven offer communication strategies. Through advanced technology and AI-powered personalization, Publitas enables brands to enhance consumer engagement and omnichannel marketing.
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