Catalogus Inhoud: Een groot voordeel van het online beschikbaar stellen van uw publicaties is dat ze gemakkelijk gevonden kunnen worden. We schreven al over hoe we ervoor zorgen dat uw publicaties geoptimaliseerd zijn voor zoekmachines. In dit bericht willen we u quick wins laten zien die u een betere positie in zoekmachines kunnen opleveren.
De inzet is hoog: Google alleen al krijgt 1 miljard unieke bezoekers per maand. Omdat zoekmachines de belangrijkste manier zijn geworden waarop mensen inhoud vinden en erdoor navigeren, is het van cruciaal belang dat uw inhoud op hen kan worden gevonden. Merk op dat de robots van zoekmachines beperkt zijn en niet dezelfde webpagina zien als wij. Het belangrijkste is dat afbeeldingen en andere ingebedde media niet worden geïndexeerd, tenzij de tekst eruit wordt gehaald en afzonderlijk in de pagina wordt opgenomen. Dit is het deel dat Publitas zorgt al voor het extraheren en optimaliseren van de tekst in uw publicaties .
De praktijk om uw inhoud vriendelijk te maken voor mensen en voor robots heet Search Engine Optimization (SEO). Dit klinkt moeilijker dan het is: het enige wat u hoeft te doen is enkele van de volgende basisprincipes in uw achterhoofd te houden bij het maken van uw volgende online publicatie.
De Absolute SEO Basics: Trefwoorden
Nu u zeker weet dat de robots uw inhoud kunnen lezen, is het tijd om uw inhoud zelf te optimaliseren. Google slaat zijn informatie op rond trefwoorden en zinnen. U krijgt het meeste waar voor uw geld door veel aandacht te besteden aan de manier waarop u trefwoorden in uw tekst gebruikt.
Laten we eens kijken hoe dit in de praktijk werkt. Stel dat u kampeerspullen verkoopt op uw site. U wilt mensen aantrekken die zoeken naar zaken als tenten, luchtbedden, rugzakken en elk ander artikel dat u op de plank hebt liggen. U wilt de inhoud van uw website en digitale publicaties (denk aan uw omgezette wekelijkse advertenties of tijdschriften ) om dit te bereiken.
Omdat u niet de enige bent die deze goederen aanbiedt, zal proberen te scoren op trefwoorden zoals 'tenten' het werk niet doen. Om meer verkeer te krijgen, moet u meer specifieke trefwoorden of zinnen kiezen die minder concurrentie hebben. Denk erover na: hoog scoren voor '4 persoons all weather tent' is doenbaar, en de mensen die zoeken naar die term weten al wat ze willen. U zult minder verkeer krijgen dan een hoge positie voor 'tent', maar het zal van hogere kwaliteit zijn.
Gedigitaliseerde versies van uw wekelijkse advertenties of catalogus zijn geweldig voor SEO, omdat elke pagina u weer een kans geeft om een slim trefwoord of trefwoord te kiezen. Zo kunt u de juiste balans vinden tussen populariteit en relevantie voor elk product dat u aanbiedt. Terugkomend op ons voorbeeld, zal de tekst op uw '4 persoons all weather tent' pagina in uw catalogus er ongeveer uitzien als de advertentie die u hieronder ziet (merk op dat de nadruk op de trefwoorden voor het voorbeeld is. U hoeft dat niet te doen voor uw live inhoud).
Merk op dat het ook belangrijk is uw zin op te nemen in delen van uw pagina die niet zichtbaar zijn. Dit betekent dat de HTML </code> tag, de <code>img alt</code> tags, en uw URL (bijv. <code>http://campingsite.com/weeklyads-23/4-person-all-weather-tent</code>).</p>
<p>Doe dit voor al uw pagina's, en u kunt mensen aantrekken die precies datgene zoeken wat u hen kunt bieden. Ga echter niet te ver: Google zal u straffen voor het volstoppen van uw pagina met trefwoorden door u een lagere ranking te geven.</p>
<p>Voor meer informatie bevelen wij de <a href="http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" target="_blank" rel="noopener">Beginnersgids voor SEO</a> door <a href="http://seomoz.org" target="_blank" rel="noopener">SEOmoz</a>. De YouTube-video's van <a href="https://www.youtube.com/user/GoogleWebmasterHelp" target="_blank" rel="noopener">GoogleWebmaster</a> zijn ook erg goed. Vooral deze video gaat over de vraag hoeveel trefwoorden je kopij moet hebben:</p>
<p><div class="perfmatters-lazy-youtube" data-src="https://www.youtube.com/embed/Rk4qgQdp2UA" data-id="Rk4qgQdp2UA" data-query="enablejsapi=1&origin=https://www.publitas.com" onclick="perfmattersLazyLoadYouTube(this);"><div><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='480'%20height='360'%20viewBox='0%200%20480%20360'%3E%3C/svg%3E" alt="YouTube video" width="480" height="360" data-pin-nopin="true" nopin="nopin" class="perfmatters-lazy" data-src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" data-no-translation-alt="" /><noscript><img src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" alt="YouTube video" width="480" height="360" data-pin-nopin="true" nopin="nopin" data-no-translation-alt=""></noscript><div class="play"></div></div></div><noscript><iframe id="399527654" title="Wat is de ideale trefwoorddichtheid van een pagina?" src="https://www.youtube.com/embed/Rk4qgQdp2UA?enablejsapi=1&origin=https://www.publitas.com" width="100%" height="416px" frameborder="0" allowfullscreen="allowfullscreen" data-lf-form-tracking-inspected-dzlr5a5evd0aboq2="true" data-lf-yt-playback-inspected-dzlr5a5evd0aboq2="true" data-lf-vimeo-playback-inspected-dzlr5a5evd0aboq2="true" data-gtm-yt-inspected-10="true" data-gtm-yt-inspected-35768619_18="true" data-mce-fragment="1"></iframe></noscript></p>
<h4>Meer basics: Slimme manieren om uw inhoud te linken</h4>
<p>Zoekmachines rangschikken niet alleen op trefwoorden, maar tellen ook hoeveel links er naar een pagina verwijzen om te zien hoe populair die is. Ze analyseren de ankertekst van de links, en kijken ook naar de populariteit van de site die de link verstrekt. Het resultaat is een complexe en eerlijke manier om de populariteit van een pagina te bepalen. Hopelijk betekent deze populariteit relevantie.</p>
<p>Dit betekent dat het geweldig is om links naar uw pagina's op andere sites te hebben. Wanneer u uw catalogus of wekelijkse advertenties bij Publitas converteert, heeft u de mogelijkheid om de resulterende online publicatie door ons te laten hosten. Wanneer die publicatie veel relevante links bevat naar uw homepage en andere pagina's op uw site, zal uw ranking in zoekmachines stijgen. Omgekeerd zullen links van uw website naar uw online publicaties ook hun ranking verhogen.</p>
<p>Het verhogen van uw populariteit en het slimme gebruik van links is een ander groot onderwerp, en wij wijzen u graag op <a href="http://www.seomoz.org" target="_blank" rel="noopener">SEOmoz</a> opnieuw, wiens beginnersgids een uitstekende <a href="http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links" target="_blank" rel="noopener">hoofdstuk over links</a> ook.</p>
<h4>Takeaways</h4>
<p>Tot zover onze basisprimer over zoekmachineoptimalisatie. Als u nog niet hebt gekeken naar de staat van de trefwoorden en links in uw digitale publicaties, is dit misschien een goed moment om dat te doen. Door de tekst van uw publicaties door te nemen en er enkele slimme trefwoorden en backlinks in op te nemen, kunt u uw positie in de zoekmachines aanzienlijk verbeteren.</p>
<h4>Meer over catalogusinhoud</h4>
<p><picture decoding="async" class="alignleft wp-image-5244 size-full" title="De inhoud van uw catalogus optimaliseren voor zoekmachines 1">
<source type="image/webp" data-srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png.webp 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png.webp 12w" data-sizes="(max-width: 112px) 100vw, 112px"/>
<img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='112'%20height='112'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" alt="Meer over catalogusinhoud" width="112" height="112" class="perfmatters-lazy" data-src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" data-srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" data-sizes="(max-width: 112px) 100vw, 112px" /><noscript><img decoding="async" src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" alt="Meer over catalogusinhoud" width="112" height="112" srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" sizes="(max-width: 112px) 100vw, 112px"/></noscript>
</picture>
</p>
<p>Als u vragen heeft over deze SEO basics en hoe deze te implementeren in Publitas, stel ze dan gerust.</p>
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