Contenu du catalogue : L'un des grands avantages de la mise en ligne de vos publications est qu'elles peuvent être facilement trouvées. Nous avons déjà expliqué comment nous nous assurons que vos publications sont optimisées pour les moteurs de recherche. Dans cet article, nous voulons vous montrer des solutions rapides qui peuvent vous permettre d'obtenir un meilleur classement dans les moteurs de recherche.
L'enjeu est de taille : Google reçoit à lui seul 1 milliard de visiteurs uniques par mois. Les moteurs de recherche étant devenus le principal moyen pour les gens de trouver du contenu et d'y naviguer, il est essentiel de s'assurer que votre contenu peut y être trouvé. Notez que les robots des moteurs de recherche sont limités et ne voient pas la même page Web que nous. Plus important encore, les images et autres médias intégrés ne sont pas indexés à moins que le texte qu'ils contiennent ne soit extrait et intégré séparément dans la page. C'est la partie que Publitas s'en charge déjà en extrayant et en optimisant le texte de vos publications .
La pratique consistant à rendre votre contenu convivial pour les humains et pour les robots est appelée optimisation pour les moteurs de recherche (SEO). Cela semble plus difficile qu'il n'y paraît : tout ce que vous devez faire, c'est garder à l'esprit certains des principes de base suivants lors de la création de votre prochaine publication en ligne.
Les bases absolues du référencement : Mots clés
Maintenant que vous êtes sûr que les robots peuvent réellement lire votre contenu, il est temps d'optimiser votre contenu lui-même. Google stocke ses informations autour de mots-clés et des phrases. Vous en aurez pour votre argent en accordant une grande attention à la façon dont vous utilisez les mots-clés dans votre texte.
Voyons comment cela fonctionne en pratique. Supposons que vous vendiez du matériel de camping sur votre site. Vous voulez attirer les personnes qui recherchent des articles comme des tentes, des matelas pneumatiques, des sacs à dos et tout autre article que vous avez en rayon. Vous voulez optimiser le contenu de votre site Web et de vos publications numériques (pensez à votre site Web et à votre site Web). publicités hebdomadaires converties ou magazines ) pour y parvenir.
Étant donné que vous n'êtes pas le seul à proposer ces produits, il ne suffit pas d'essayer d'obtenir des résultats sur des mots clés tels que "tentes". Pour obtenir plus de trafic, vous devez choisir des mots clés ou des expressions plus spécifiques qui ont moins de concurrence. Pensez-y : il est possible d'obtenir un classement élevé pour "tente tout temps pour 4 personnes", et les personnes qui recherchent ce terme savent déjà ce qu'elles veulent. Vous obtiendrez moins de trafic que si vous étiez bien classé pour "tente", mais il sera de meilleure qualité.
Les versions numérisées de vos annonces hebdomadaires ou de votre catalogue sont excellentes pour le référencement, car chaque page vous donne une nouvelle occasion de choisir un mot clé ou une phrase clé intelligente. Vous pouvez ainsi trouver le bon équilibre entre popularité et pertinence pour chaque produit que vous proposez. Pour en revenir à notre exemple, le texte de la page de votre catalogue intitulée "Tente tout temps pour 4 personnes" ressemblera à l'annonce ci-dessous (notez que l'accent mis sur les mots clés l'est pour les besoins de l'exemple. Vous n'êtes pas obligé de faire cela pour votre contenu en direct).
Notez qu'il est également important d'inclure votre phrase dans les parties de votre page qui ne sont pas visibles. Cela signifie que le code HTML </code> l'étiquette <code>alt img</code> ainsi que votre URL (par ex. <code>http://campingsite.com/weeklyads-23/4-person-all-weather-tent</code>).</p>
<p>Faites-le pour toutes vos pages, et vous serez en mesure d'attirer les personnes qui recherchent exactement ce que vous pouvez leur offrir. Mais n'en faites pas trop : Google vous pénalisera pour avoir bourré votre page de mots-clés en vous donnant un classement inférieur.</p>
<p>Pour plus d'informations, nous vous recommandons vivement le <a href="http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" target="_blank" rel="noopener">Guide du référencement pour les débutants</a> par <a href="http://seomoz.org" target="_blank" rel="noopener">SEOmoz</a>. Les vidéos YouTube de <a href="https://www.youtube.com/user/GoogleWebmasterHelp" target="_blank" rel="noopener">GoogleWebmaster</a> sont également très bons. Cette vidéo en particulier traite de la question du nombre de mots-clés que votre texte doit contenir :</p>
<p><div class="perfmatters-lazy-youtube" data-src="https://www.youtube.com/embed/Rk4qgQdp2UA" data-id="Rk4qgQdp2UA" data-query="enablejsapi=1&origin=https://www.publitas.com" onclick="perfmattersLazyLoadYouTube(this);"><div><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='480'%20height='360'%20viewBox='0%200%20480%20360'%3E%3C/svg%3E" alt="YouTube vidéo" width="480" height="360" data-pin-nopin="true" nopin="nopin" class="perfmatters-lazy" data-src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" data-no-translation-alt="" /><noscript><img src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" alt="YouTube vidéo" width="480" height="360" data-pin-nopin="true" nopin="nopin" data-no-translation-alt=""></noscript><div class="play"></div></div></div><noscript><iframe id="399527654" title="Quelle est la densité idéale de mots-clés d'une page ?" src="https://www.youtube.com/embed/Rk4qgQdp2UA?enablejsapi=1&origin=https://www.publitas.com" width="100%" height="416px" frameborder="0" allowfullscreen="allowfullscreen" data-lf-form-tracking-inspected-dzlr5a5evd0aboq2="true" data-lf-yt-playback-inspected-dzlr5a5evd0aboq2="true" data-lf-vimeo-playback-inspected-dzlr5a5evd0aboq2="true" data-gtm-yt-inspected-10="true" data-gtm-yt-inspected-35768619_18="true" data-mce-fragment="1"></iframe></noscript></p>
<h4>Plus d'informations de base : Des façons intelligentes de lier votre contenu</h4>
<p>Les moteurs de recherche ne se contentent pas de classer les pages en fonction des mots clés, ils comptent également le nombre de liens qui pointent vers une page pour en déterminer la popularité. Ils analysent le texte d'ancrage des liens et examinent également la popularité du site qui fournit le lien. Le résultat est une méthode complexe et équitable pour déterminer la popularité d'une page. Espérons que cette popularité soit synonyme de pertinence.</p>
<p>Cela signifie qu'il est bon d'avoir des liens pointant vers vos pages sur d'autres sites. Lorsque vous convertissez votre catalogue ou vos annonces hebdomadaires avec Publitas, vous avez la possibilité de nous demander d'héberger la publication en ligne qui en résulte. Lorsque cette publication contient de nombreux liens pertinents vers votre page d'accueil et d'autres pages de votre site, votre classement dans les moteurs de recherche augmente. Inversement, les liens de votre site Web vers vos publications en ligne augmenteront également leur classement.</p>
<p>L'augmentation de votre popularité et l'utilisation intelligente des liens est un autre sujet important, et nous vous indiquerons volontiers <a href="http://www.seomoz.org" target="_blank" rel="noopener">SEOmoz</a> encore, dont le guide du débutant comporte un excellent <a href="http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links" target="_blank" rel="noopener">chapitre sur les liens</a> également.</p>
<h4>À emporter</h4>
<p>Ceci conclut notre introduction à l'optimisation des moteurs de recherche. Si vous n'avez pas examiné l'état des mots-clés et des liens dans vos publications numériques, c'est peut-être le moment de le faire. En révisant le texte de vos publications et en y intégrant des mots-clés et des liens intelligents, vous pouvez améliorer considérablement votre classement dans les moteurs de recherche.</p>
<h4>En savoir plus sur le contenu du catalogue</h4>
<p><picture decoding="async" class="alignleft wp-image-5244 size-full" title="Optimiser le contenu de votre catalogue pour les moteurs de recherche 1">
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<img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='112'%20height='112'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" alt="En savoir plus sur le contenu du catalogue" width="112" height="112" class="perfmatters-lazy" data-src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" data-srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" data-sizes="(max-width: 112px) 100vw, 112px" /><noscript><img decoding="async" src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" alt="En savoir plus sur le contenu du catalogue" width="112" height="112" srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" sizes="(max-width: 112px) 100vw, 112px"/></noscript>
</picture>
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<p>Si vous avez des questions concernant ces principes de base du référencement et la manière de les mettre en œuvre dans Publitas, n'hésitez pas à les poser.</p>
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<span class="elementor-icon-list-text">A propos de nous</span>
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<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/fr/emplois/">
<span class="elementor-icon-list-text">Emplois</span>
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<span class="elementor-icon-list-text">Blog</span>
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<span class="elementor-icon-list-text">Partenaires</span>
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<h2 class="elementor-heading-title elementor-size-default">JURIDIQUE
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