Contenido del catálogo: Una gran ventaja de que sus publicaciones estén disponibles en línea es que se pueden encontrar fácilmente. Ya escribimos sobre cómo nos aseguramos de que sus publicaciones estén optimizadas para los motores de búsqueda. En este post, queremos mostrarte los beneficios rápidos que pueden hacer que mejores tu posición en los motores de búsqueda.
Hay mucho en juego: Sólo Google recibe mil millones de visitantes únicos al mes. Dado que los motores de búsqueda se han convertido en la principal forma que tiene la gente de encontrar y navegar por los contenidos, es fundamental asegurarse de que su contenido se puede encontrar en ellos. Tenga en cuenta que los robots de los motores de búsqueda son limitados y no ven la misma página web que nosotros. Y lo que es más importante, las imágenes y otros medios incrustados no se indexan a menos que el texto que contienen se extraiga y se incruste por separado en la página. Esta es la parte que Publitas ya se encarga de extraer y optimizar el texto de sus publicaciones .
La práctica de hacer que su contenido sea amigable para los humanos y para los robots se llama Optimización para Motores de Búsqueda (SEO). Esto parece más difícil de lo que es: todo lo que necesitas hacer es tener en mente algunos de los siguientes puntos básicos mientras creas tu próxima publicación en línea.
Conceptos básicos de SEO: Palabras clave
Ahora que está seguro de que los robots pueden leer su contenido, es el momento de optimizarlo. Google almacena su información en torno a palabras clave y frases. Obtendrá los mejores resultados prestando mucha atención a la forma en que utiliza las palabras clave en su texto.
Veamos cómo funciona en la práctica. Supongamos que vende material de camping en su sitio web. Quiere atraer a personas que busquen artículos como tiendas de campaña, colchones inflables, mochilas y cualquier otro artículo que tenga en su estante. Quiere optimizar el contenido de su sitio web y publicaciones digitales (piense en su anuncios semanales convertidos o revistas ) para conseguirlo.
Dado que no es el único que ofrece estos productos, intentar obtener resultados con palabras clave como "tiendas de campaña" no será suficiente. Para conseguir más tráfico, tiene que elegir palabras clave o frases más específicas que tengan menos competencia. Piénsalo: posicionarse en los primeros puestos para "tienda de campaña para 4 personas" es factible, y las personas que buscan ese término ya saben lo que quieren. Obtendrá menos tráfico que con "tienda de campaña", pero será de mayor calidad.
Las versiones digitalizadas de sus anuncios semanales o catálogo son estupendas para el SEO, porque cada página le da otra oportunidad de elegir una palabra clave o frase clave inteligente. De este modo, podrá encontrar el equilibrio adecuado entre popularidad y relevancia para cada producto que ofrezca. Volviendo a nuestro ejemplo, el texto de la página "Tienda de campaña todo tiempo para 4 personas" de su catálogo se parecerá al anuncio que ve a continuación (tenga en cuenta que el énfasis en las palabras clave es por el bien del ejemplo. No tiene por qué hacerlo en su contenido en directo).
Tenga en cuenta que también es importante incluir su frase en las partes de su página que no son visibles. Esto significa que el HTML </code> la etiqueta <code>img alt</code> y su URL (por ejemplo <code>http://campingsite.com/weeklyads-23/4-person-all-weather-tent</code>).</p>
<p>Haga esto para todas sus páginas y podrá atraer a personas que buscan exactamente lo que usted puede ofrecerles. Pero no se exceda: Google le penalizará por llenar su página de palabras clave y le dará una clasificación más baja.</p>
<p>Para más información, recomendamos encarecidamente la <a href="http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" target="_blank" rel="noopener">Guía para principiantes sobre SEO</a> por <a href="http://seomoz.org" target="_blank" rel="noopener">SEOmoz</a>. Los vídeos de YouTube de <a href="https://www.youtube.com/user/GoogleWebmasterHelp" target="_blank" rel="noopener">GoogleWebmaster</a> también son muy buenos. Este vídeo en particular trata la cuestión de cuántas palabras clave debe tener su texto:</p>
<p><div class="perfmatters-lazy-youtube" data-src="https://www.youtube.com/embed/Rk4qgQdp2UA" data-id="Rk4qgQdp2UA" data-query="enablejsapi=1&origin=https://www.publitas.com" onclick="perfmattersLazyLoadYouTube(this);"><div><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='480'%20height='360'%20viewBox='0%200%20480%20360'%3E%3C/svg%3E" alt="YouTube vídeo" width="480" height="360" data-pin-nopin="true" nopin="nopin" class="perfmatters-lazy" data-src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" data-no-translation-alt="" /><noscript><img src="https://i.ytimg.com/vi/Rk4qgQdp2UA/hqdefault.jpg" alt="YouTube vídeo" width="480" height="360" data-pin-nopin="true" nopin="nopin" data-no-translation-alt=""></noscript><div class="play"></div></div></div><noscript><iframe id="399527654" title="¿Cuál es la densidad de palabras clave ideal de una página?" src="https://www.youtube.com/embed/Rk4qgQdp2UA?enablejsapi=1&origin=https://www.publitas.com" width="100%" height="416px" frameborder="0" allowfullscreen="allowfullscreen" data-lf-form-tracking-inspected-dzlr5a5evd0aboq2="true" data-lf-yt-playback-inspected-dzlr5a5evd0aboq2="true" data-lf-vimeo-playback-inspected-dzlr5a5evd0aboq2="true" data-gtm-yt-inspected-10="true" data-gtm-yt-inspected-35768619_18="true" data-mce-fragment="1"></iframe></noscript></p>
<h4>Más conceptos básicos: Formas inteligentes de enlazar su contenido</h4>
<p>Los motores de búsqueda no sólo clasifican por palabras clave, sino que también cuentan cuántos enlaces apuntan a una página para ver su popularidad. Analizan el texto ancla de los enlaces y también se fijan en la popularidad del sitio que proporciona el enlace. El resultado es una forma compleja y justa de determinar la popularidad de una página. Es de esperar que esta popularidad signifique relevancia.</p>
<p>Esto significa que es estupendo tener enlaces que apunten a sus páginas en otros sitios. Cuando convierte su catálogo o sus anuncios semanales con Publitas, tiene la opción de que nosotros alojemos la publicación en línea resultante. Cuando esa publicación contiene muchos enlaces relevantes a su página de inicio y a otras páginas de su sitio, su clasificación en los motores de búsqueda aumentará. A la inversa, los enlaces desde su sitio web a sus publicaciones en línea también aumentarán su clasificación.</p>
<p>El aumento de su popularidad y el uso inteligente de los enlaces es otro gran tema, y con mucho gusto le indicaremos <a href="http://www.seomoz.org" target="_blank" rel="noopener">SEOmoz</a> de nuevo, cuya guía para principiantes tiene una excelente <a href="http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links" target="_blank" rel="noopener">capítulo sobre enlaces</a> también.</p>
<h4>Para llevar</h4>
<p>Con esto concluimos nuestra introducción básica a la optimización para motores de búsqueda. Si aún no has examinado el estado de las palabras clave y los enlaces de tus publicaciones digitales, ahora puede ser un buen momento para hacerlo. Si revisa el texto de sus publicaciones e incorpora algunas palabras clave y vínculos inteligentes, puede mejorar considerablemente su clasificación en los motores de búsqueda.</p>
<h4>Más información sobre el contenido del catálogo</h4>
<p><picture decoding="async" class="alignleft wp-image-5244 size-full" title="Optimización del contenido de su catálogo para los motores de búsqueda 1">
<source type="image/webp" data-srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png.webp 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png.webp 12w" data-sizes="(max-width: 112px) 100vw, 112px"/>
<img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='112'%20height='112'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" alt="Más información sobre el contenido del catálogo" width="112" height="112" class="perfmatters-lazy" data-src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" data-srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" data-sizes="(max-width: 112px) 100vw, 112px" /><noscript><img decoding="async" src="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png" alt="Más información sobre el contenido del catálogo" width="112" height="112" srcset="https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1.png 112w, https://www.publitas.com/wp-content/uploads/2023/01/publitas-p-logo-1-12x12.png 12w" sizes="(max-width: 112px) 100vw, 112px"/></noscript>
</picture>
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<p>Si tienes alguna pregunta sobre estos conceptos básicos de SEO y cómo implementarlos en Publitas, no dudes en preguntar.</p>
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<a href="https://www.publitas.com/es/puestos-de-trabajo/">
<span class="elementor-icon-list-text">Empleo</span>
</a>
</li>
<li class="elementor-icon-list-item">
<a href="https://app.publitas.com/contact_us">
<span class="elementor-icon-list-text">Póngase en contacto con</span>
</a>
</li>
<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/es/blog/">
<span class="elementor-icon-list-text">Blog</span>
</a>
</li>
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<a href="https://support.publitas.com/hc/en-us/">
<span class="elementor-icon-list-text">Ayuda</span>
</a>
</li>
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<a href="https://www.publitas.com/es/partnership/">
<span class="elementor-icon-list-text">Socios</span>
</a>
</li>
</ul>
</div>
</div>
</div>
</div>
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<h2 class="elementor-heading-title elementor-size-default">LEGAL
</h2> </div>
</div>
<div class="elementor-element elementor-element-7b1162d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="7b1162d" data-element_type="widget" data-widget_type="icon-list.default">
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<a href="https://www.publitas.com/es/legal/condiciones-generales/">
<span class="elementor-icon-list-text">Condiciones generales</span>
</a>
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<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/es/legal/politica-de-uso-aceptable/">
<span class="elementor-icon-list-text">Política de uso aceptable</span>
</a>
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<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/es/legal/declaracion-de-seguridad/">
<span class="elementor-icon-list-text">Declaración de seguridad</span>
</a>
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<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/es/legal/declaracion-de-confidencialidad/">
<span class="elementor-icon-list-text">Declaración de confidencialidad</span>
</a>
</li>
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<a href="https://www.publitas.com/es/legal/politica-de-cookies/">
<span class="elementor-icon-list-text">Política de cookies</span>
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<li class="elementor-icon-list-item">
<a href="https://www.publitas.com/es/legal/impressum/">
<span class="elementor-icon-list-text">Impresionante</span>
</a>
</li>
</ul>
</div>
</div>
</div>
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<h2 class="elementor-heading-title elementor-size-default">SOCIAL</h2> </div>
</div>
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