Head of Digital and Global eCommerce at prAna Living
Why are you using online catalogs? "We have received extremely positive feedback on our printed catalogs and our sustainable and durable clothing and accessories for men and women. The catalogs highlight our Men’s, Women’s and Accessories product lines via the journeys of our prAna ambassadors. They feature gorgeous images from Iceland, Scotland, Sumatra and other adventure destinations. With our online catalog we can share these journeys with a broader audience while further reducing our environmental impact."
Why did you choose Publitas? "prAna discovered Publitas when seeking a seamless solution that was easy to integrate with our current website and allowed for a desktop and mobile experience that showed off our catalog. Publitas struck the right balance between technology, capability and ease of use."
How has your business benefited by using online catalogs? "Online catalogs allow us to share our travel adventures and clothing line with a broad audience in a sustainable manner, anywhere at any time."
"We see revenue in our analytics measurement tools that is directly attributed to customers who touched our digital catalog during their session."
Read on to find out which features are used by prAna and why.
Publitas publications are tailor made for desktops and mobile devices. This is important for prAna to make sure they can share their catalogs anywhere at any time.
prAna added their logo and favicon to the Publitas viewer. They also use custom hotspot icons and they changed the color of the buttons to match their brand. This way, they make sure their catalog seamlessly merges with the rest of their content. Read more about how branding works.
The product view allows prAna's customers to stay inside the online publication while browsing for more product information. Click here to see what that looks like.
prAna uses our product feed feature to import their store’s products. This way they don’t have to manually enter all their product information when tagging products in their catalog.
prAna is using a custom tracking script so they can determine the original referral source when the online catalogs drive traffic to their online store. They do this because seeing Publitas as the referrer when a purchase takes place does not always tell the whole story. For example, with the custom script they are able to measure the catalog conversions that originally took place through the email newsletter.
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We have been using the Publitas Platform for years and are still very satisfied. Publitas is ahead of the curve in technological developments in their field and the market.”
Esther de Reus
Content Manager, Gall.nl
Publitas, for us, is a stable tool we can rely on, so the basics are always right. Next to that, the editor works smoothly, and if we need help, our Customer Success Manager is there for us."
Janneke Bongartz
Marketing Manager, Plein.nl
