How to Unify Your Online Publications with Your Brand

May 3, 2016 by Joost Buijs

Simple icon of an online publication that has custom brand elements.

We want to make sure your readers are engaged with your publication instead of its surroundings. That’s why we aim to have a clean and beautifully designed viewer right out the box. And while we certainly do our part, we believe your publications look best when our viewer truly expresses your brand. Make sure to read on as we share some inspiring examples of how people are using our branding features to improve the look of their publications.

Here is a beautiful example from Gall & Gall, a Dutch liquor store.

Example of Gall & Gall - Publitas online publication.
Click on the image to open their publication.

By combining the modern design style of their logo with a warm, wooden background, they immediately express their unique brand. Another thing they’ve done to highlight their brand in the publications is using custom product hotspot icons.

Gall & Gall using Publitas custom hotspot icons for their products.
Gall & Gall's custom hotspot icons for their products.

Stio, an outdoor apparel company, offers another great example:

Example of Stio - Publitas online publication
Click on the image to open their publication.

The charcoal grey background helps their publication stand out and they’ve cleverly used custom hotspot icons so that these match their brand. For example, take a look at the detail in the icon for video hotspots that have an outdoor and rugged feel, or their link icon that uses their branding color:

Stio using Publitas custom hotspot icons for video.
Stio's custom hotspot icon for video.
Stio using Publitas custom hotspot icon for links.
Stio's custom hotspot icon for links.

Here’s an example from Pottery Barn, a home decor brand:

Example of Pottery Barn - Publitas online publication.
Click on the image to open their publication.

Their dark wooden background creates a sense of luxury, while also making sure their publication stands out due to the added contrast. They’ve also added their favicon and logo to make sure that the Pottery Barn brand is immediately recognized.

Last but certainly not least, here’s an example from Z Gallerie, a fashion-forward lifestyle brand focused on the home:

Example of Z Gallerie - Publitas online publication.
Click on the image to open their publication.

The unique Z Gallerie logo is immediately visible and they've added custom hotspot icons using their main brand color. Another important feature they're using is the custom domain. Instead of using view.publitas.com in the URL of their publication, they've changed that to catalog.zgallerie.com. This not only aligns better with their branding but also improves the rankings of their online catalogs in search engine result pages.

Z Gallerie using Publitas custom hotspot icons.
Z Gallerie's custom hotspot icon for products.
Z Gallerie custom domain.
Z Gallerie's custom domain.

Where can I find these branding options?

Our branding options are available starting from the Silver plan and the custom domain feature is available starting from the Gold plan.

Our branding options are available starting from the Pro plan.

Adding a background image, favicon or logo

You can go to Viewer Customization -> Branding to easily add a background image, favicon or logo to your publications. Any changes you make here will be applied to all the publications in your group.

Modal for branding settings in Publitas.
Modal for branding settings in Publitas.
Using custom hotspot icons

By clicking on Viewer Customization -> Hotspots you can upload custom hotspot icons. Again, any changes you make here will be applied to all the publications in your group. You can read more about this feature here.

Modal for hotspot settings in Publitas.
Modal for hotspot settings in Publitas.
Setting up a custom domain

You'll find the instructions for setting up a custom domain by clicking on Custom Domain in your Publitas account.

Button for instruction to setup a custom domain.
Button for instruction to setup a custom domain.

Feel free to let us know what you think and leave your comments below. I’d also love to hear what other topics you’d like us to cover on our blog!

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