How to Unify Your Online Publications with Your Brand

We want to make sure your readers are engaged with your publication instead of its surroundings. That’s why we aim to have a clean and beautifully designed viewer right out the box. And while we certainly do our part, we believe your publications look best when our viewer truly expresses your brand. Make sure to read on as we share some inspiring examples of how people are using our branding features to improve the look of their publications.

Here is a beautiful example from Gall & Gall, a Dutch liquor store.

By combining the modern design style of their logo with a warm, wooden background, they immediately express their unique brand. Another thing they’ve done to highlight their brand in the publications is using custom product hotspot icons.

Stio, an outdoor apparel company, offers another great example:

The charcoal grey background helps their publication stand out and they’ve cleverly used custom hotspot icons so that these match their brand. For example, take a look at the detail in the icon for video hotspots that have an outdoor and rugged feel, or their link icon that uses their branding color:

Here’s an example from Pottery Barn, a home decor brand:

Their dark wooden background creates a sense of luxury, while also making sure their publication stands out due to the added contrast. They’ve also added their favicon and logo to make sure that the Pottery Barn brand is immediately recognized.

Last but certainly not least, here’s an example from Z Gallerie, a fashion-forward lifestyle brand focused on the home:

The unique Z Gallerie logo is immediately visible and they've added custom hotspot icons using their main brand color. Another important feature they're using is the custom domain. Instead of using view.publitas.com in the URL of their publication, they've changed that to catalog.zgallerie.com. This not only aligns better with their branding but also improves the rankings of their online catalogs in search engine result pages.

Where can I find these branding options?

Our branding options and the custom domain feature are available starting from the Silver plan.

You can go to Viewer Customization -> Branding to easily add a background image, favicon or logo to your publications. Any changes you make here will be applied to all the publications in your group.

By clicking on Viewer Customization -> Hotspots you can upload custom hotspot icons. Again, any changes you make here will be applied to all the publications in your group. You can read more about this feature here.

You'll find the instructions for setting up a custom domain by clicking on Custom Domain in your Publitas account.

Feel free to let us know what you think and leave your comments below. I’d also love to hear what other topics you’d like us to cover on our blog!