Digital Transformation is… transforming. Twilio’s report revealed that 97% of companies have sped up their digital transformation process due to Covid-19. The same pandemic also caused eCommerce penetration to suddenly skyrocket, raking in 10 years’ worth of growth over the first three months of the pandemic. That’s just huge!
Read on to learn more about these trends, and how online catalogs fit in as we share some interesting stats and graphs!
The thing is, the sudden acceleration of Digital Transformation isn’t made up of temporary measures. We suspect that much of the developments that are made necessary by Covid-19 will stick around for a while. And the numbers are there to back up that suspicion.
- 89% of companies are now saying their new, pandemic proof go-to-market approaches are likely to stick around for more than a year.
That means current exceptional online shopping conditions might very well set the tone for years to come. What retailers decide upon now will determine their future.
Here are some mind-blowing stats that show how Covid-19 is a huge catalyst for accelerated Digital Transformation, including a stronger emphasis on flawless online shopping experiences and corporate sustainability. If you ask us, a key ingredient to meeting all of these three trends is having an online catalog.
At Publitas, we know how much customers love the product discovery journey they experience in physical (department) stores. With an online catalog, shoppers can experience that immersive journey online.
Retailers can lower the amount they print on physical paper, which saves companies a lot of money… and the planet. Retailers win, customers win, and the planet wins.
We scoured the web and dug up plenty of Digital Transformation and Sustainability stats to show you what we mean.
How customers value engaging digital experiences
- 85% of companies see increased openness to new digital offerings introduced during the pandemic.
- 84% experience increased value placed on digital experiences.
- 79% of companies see greater acknowledgment for their attempts to ‘do good’ due to Covid-19.
What companies are doing to create better digital experiences
- 61% of companies shift resources to building better customer-facing digital interfaces.
- 34% invest in new automation technologies to improve virtual communication with customers.
For which causes new technologies will be used
- 54% of consumers expect new tech to help brands deliver an online experience to assess products and services.
- 51% of consumers say new tech will enable brands to be more environmentally friendly and sustainable.
How brands are expected to act with purpose
- 31% of companies say sustainability is a great motivation for them to switch to online publications.
- 53% of users want brands to address environmental problems.
How Martech aids sustainability today and in the future
- 80% of CMOs say sustainability will be even more important in 5 years.
- 77% say digital marketing tech and platforms will be more critical in the future.
- 77% say customer experience/centricity will be more important in 5 years.
Which audiences are willing to pay extra for sustainability
- 87% of Gen Z consumers are willing to pay extra for sustainable products.
Now you know how companies are using new tech to accelerate Digital Transformation and the significant role Sustainability plays in it.comments powered by Disqus